Pocket Diary for Entrepreneurs : Creating Successful Marketing Strategies


You know your target audience, but they don’t know you. Growth is slow. Traffic isn’t great. What to do?

H Space’s Pocket Diary For Entrepreneurs is back.

We invited Cyril Dhenaut (Founder of Mataris Digital Agency, Former CMO of KFIT), Daryll Tan (Co-Founder of OpenMinds Resources Digital & Tech Consultation Firm) and Jasmine Pisool from Posterscope to give you an overview of Online and Offline marketing. Our speakers for this event come with a wealth of experience in the digital marketing and advertising industry.

Topics Covered

  • Creating a solid marketing plan & crafting a brand persona with right strategy

  • Applying a digital mindset to your business

  • Diving deep into User Acquisition mechanisms (Targeting , AB testing)

  • User Retention : Transforming a one time customer/ visitors into a loyal one with high LTV (lifetime value)

  • Latest trends on user acquisition channels from different platform

  • Maximising Facebook & Instagram for your business

  • Strategy to grow your customers, and to get them to commit to your business

Who Should Attend

  • New business owners

  • People interested in starting a business

  • First-time Entrepreneurs looking to market their product

  • Early stage Startups

  • Marketers and Product Managers

  • Anyone interested to learn about offline and online marketing.


10.00 am - Registration starts

10.50 am - Introduction

11.00 am - Jasmine Pisool , Senior Director of Posterscope

12.00 pm - Cyril Dhenaut , Mataris Digital Agency (Former KFIT CMO)

1.15 pm - Lunch (Set meal will be provided)

2.00 pm - Daryll Tan , Co-founder of Openminds Resources

3.00 pm - Networking

4.00 pm - Session Ends

About the Speakers

Cyril Dhenaut , Founder, Mataris Digital Agency (Former KFIT CMO)

Born and bred in Paris, Cyril graduated from one of Europe’s top business schools in 2012. His career in marketing started with French telecom giant Bouygues Telecom, where he had moved into the role of Web Marketing Product Manager within two years.

Cyril’s career then spanned across leading e-commerce players such as French media group Webedia and Glass Group Global. At Glasses Group, Cyril was appointed Head of Performance and CRM for Asia Pacific, a role that brought him to Kuala Lumpur.

Cyril is an emerging young leader in the industry. He had joined KFit as Head of Marketing at the tender age of 27. There, he held CMO responsibilities and oversees regional marketing, with a focus on integrating marketing, business strategy and product development in an evolving startup environment.

His last endeavour is Mataris, a performance-led full service digital agency that he founded at the end of 2016. Operating in Kuala Lumpur Mataris is now expanding across the SEA region - www.matarisagency.com

Daryll Tan, Co-Founder & Director at OpenMinds™ Resources

Daryll Tan is the Co-founder and social media consultant at OpenMinds™. Having founded two other businesses, he is actively involved in startups, social media strategising, product and business development. Daryll is blessed to work alongside high profile brands such as CIMB, Celcom, Nestle and Sunway Group. He has also been active in sharing his passion on entrepreneurship, leadership and social media to various media, organisations and events such as Microsoft, MaGIC, Maxis, Monash University, Astro, IGNITE, Groupon, The Capital TV, IGEM and more. As an entrepreneur, he strives to make a positive impact and create purposeful jobs; actively nurturing high-performing teams and enhancing innovative thinking.

OpenMinds™ consists of a young and dynamic team of social media strategists and tech consultants that has been featured individually and collectively in various entrepreneurship and campus events, print media such as The Star, News Straits Times, The Edge Weekly, Malaysia SME, Astro, BFM and Personal Money for their social media, tech insights and entrepreneurial endeavors. With services ranging from conducting social media audits, consultancy, in-depth social media marketing and analytics programmes, to web and mobile application development, OpenMinds™ works closely with your business vision and objectives to create a business strategy tailored to your needs. OpenMinds™ has helped individual business owners, corporate giants, start-ups, universities and non-profits across diverse industries including retail, F&B, banking, education, development and more.

Find out more on how we work or check out how we have helped companies established their brands on social media - www.openmindsresources.com

Jasmine Pisool, Senior Director at Posterscope

To Jasmine, everything started of as an exciting mystery. She lives for new experiences, thirsty for knowledge, and shudders at the thought of boring routines. Her curiosity guides her decisions and choices, so don't worry if she starts asking a lot of questions about you and your business, she is just very excited to meet and get to know you.

Having been in the advertising industry for almost a decade, she has her fair share of experience working with companies of various shapes and sizes. Be it big corporations such as UEM Group, Air Asia, Marigold, Bank Rakyat, or start ups such as iflix, Yonder Music, 11street, or even local companies like Dewi Pet Shop; Jasmine helps her clients grow with her knowledge, experience, and inquisitive nature.

  • The event description was updated. Diff#241556 2017-04-21 15:49:27
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Sat Apr 22, 2017
10:00 AM - 4:00 PM MYT
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H Space, KPMG Tower, Bandar Utama
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H Space, Menara Mitraland, Kota Damansara Malaysia
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