Supercharge your Website turn visitors to LEADS | Peatixtag:peatix.com,2011:12019-11-02T03:21:58+08:00PeatixDavidchansmSupercharge your Website turn visitors to LEADS tag:peatix.com,2017:event-2434732017-04-07T09:00:00SGT2017-04-07T09:00:00SGTMaking good decision starts with good dataThe internet landscape has become so competitive. There are millions and millions of websites, each carrying their own message that targets a specific audience. What is amazing though about being in this new era, a lot of things are now measurable. Use your Skillsfurture credit for this 2 days class, a hands-on guided course for you to learn WHY visitors are not converting, WHAT pages generate interest, HOW to ROI paid campaigns and more. Be one of the 18,000+ who have benefited from WACA’s (Web Analytic Consultant Association) training, WACA is Japan's leading web analytics training company.Learning OutcomeUnderstand Web Analytics TechniquesMaster Google Analytics OperationsImprove User Experience on Your WebsiteIncrease Online and Offline ConversionRecommend Solutions from Web Data InsightsParticipants should have some basic html coding, and admin access to a website.Day 1 - Google Analytics EssentialsIntroduction to Web AnalyticsThe Digital WorldWeb Analytics The FrameworkGoogle Analytics The ToolWhat is Web AnalyticsPDCA Continuous ImprovementHow Google Analytics WorksGoogle Analytics PlatformGoogle Essential TerminologySetup and Manage AccountSetting Up FiltersSetting Up GoalsLab PracticalGoogle Analytics Data CollectionData Collection OverviewTracking Code ImplementationSetup Event TrackingSetup Campaign UTM TaggingUsers, Sessions and InteractionsLab PracticalClass Exercise – Calculating Session DurationHow to Navigate Google Analytics ReportsNavigate Report OverviewNavigate Audience ReportNavigate Acquisition ReportNavigate Adwords ReportNavigate Behaviour ReportNavigate Conversion ReportLab PracticalDay 2 - Web Analytics EssentialsWhy Business AnalysisThe 3C Marketing FrameworkWhat is Communication DesignLearn about Customer JourneyMacro and Micro ToolsKPI and PlanningWhat is KPI, KGI, KSFFour Types of Website KPIMacro and Micro ConversionCase StudyDesigning a BlueprintDesign A Measuring PlanDesign A Infrastructure PlanUnderstand Log File Analytics PlatformUnderstand Packet Sniffing Analytics PlatformUnderstand Page Tagging Analytics PlatformData Collection ProblemCreate and Implement a BlueprintAnalysing TrendsQualitative AnalysisSegmentation and ContextGoogle Advanced SegmentGoogle Secondary DimensionsWeb Server Log FilesWeb Server Status CodesClass exercise – Analysing MetricsAnalysing Traffic or ReferrersWhy Traffic is importantBasic Search Engine Optimization - SEOBasic Pay Per Click - Google AdwordsSocial, Email and ReferrerClass Exercise – Ad EffectivenessAnalysing ContentWhy Content is ImportantKeywords and IntendFunnel Strategy and KPILanding Page Optimization (LPO) A/B testingEntry Form Optimization (EFO)Case StudyClass Exercise - Bounce rate and exit rateReport and DashboardGood Web Analytics ReportingEffective Report WritingDevelop Logic in ReportingGoogle Report SamplingGoogle Custom ReportGoogle Dashboard / Data StudioCertification - the class will prepare you forGoogle Analytics GAIQ certificationWACA Associate Web Analytics Consultant certificationWhat some say about our training:"The training was an easy and accessible introduction to web analytics. The trainer managed to cover business and technical aspects in a balanced manner and was helpful in getting participants to understand the overall goals, methods and challenges of web analytics. I particularly enjoyed the real life case studies shared by the trainer and would recommend this workshop to people who are new to this domain" Lee Yuan Harng, Data Science Consultant"The training was very informative. For a beginner like myself, starting from exploring stage and now has been given the responsibility to lead the Digital Marketing (DM) dept. in my company, the training given by WACA has given me a good start and structured guidance. Highly recommend for DM’s newbies" Chin Wai Hong, Marketing Manager"Content was quite precise proving a good overview. Good delivery style with real examples.Trainer demonstrated excellent technical knowledge and subject matter expertise, provided good context and explained scenario specific use cases which kept the training session very engaging" Soumyajit Sarcar, Senior ManagerTrainer's Profile:Certified as a WACA Master Web Analytics Consultant, David is also Google Analytics trained and certified. His web analytics training focuses on helping you to apply the knowledge to a real business environment. Just as David brings impactful web analysis to every of his projects, he understands the value and importance of application. Beside web analytics David is also a SEO practitioner and trainer. His other certification includes Google Adwords and Linux RedHat Administrator. David has worked with brands like The Hour Glass, JLL, NTU, CapitaLand, Gardens By The BayCourse Fee covers - WACA text book, WACA and Google Analytics examPreview a sample of our text book hereEmail us at training@beaconcom.sg for group signup discountWhat you need to know for SkillsFuture:SkillsFuture Credit is for all Singaporeans aged 25 and above.Our course code on Skills Future Portal is CRS-N-0040785How to claim your SkillsFuture creditStep 1: Email us at skillsfuture@beaconcom.sg for instruction regarding payment as Peatix receipts are not accepted on SkillsFuture credits.Step 2: An invoice with claim instruction will be emailed to you within 3 days after payment.Step 3: IMPORTANT - you need our official invoice for SkillsFuture credit claim.