Business Model Innovation and Digital Disruption by Serguei Netessine


The INSEAD and Penn/ Wharton alumni groups of Singapore would like to invite you to an engaging evening with Professor Serguei Netessine, who will be presenting his views on the impact of Business Model Innovation and Digital Disruption.

Innovation is at the heart of entrepreneurial success and transformational growth. Conventional strategies for innovation are typically based on product innovation, i.e., designing new products or services that address unmet market needs or leverage new technology to satisfy existing market needs. While R&D processes that are needed to innovate through better technologies and new products are well-studied and exist in most companies, few companies systematically practice business model innovation. Unlike product or technology innovation, the process of Business Model Innovation is not expensive. Yet, it requires a very different approach and frame of thinking.

In this session we will talk about what the Business Model is and we will examine a set of pioneering companies that alleviate inefficiencies in their operating models to design new Business Models that revolutionize the way of doing business in their respective industries. We will discuss comparative advantages and disadvantages of different innovation approaches and what it takes to implement Business Model Innovation in a company.

About the Speaker :

Serguei Netessine is The Timken Chaired Professor of Global Technology and Innovation at INSEAD and the Research Director of the INSEAD-Wharton alliance. Prior to joining INSEAD in 2010, he has been a faculty member at the Wharton School, University of Pennsylvania.

Thu Feb 9, 2017
6:30 PM - 8:30 PM SGT
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Non-members of INSEAD or Penn/Wharton alumni SOLD OUT $45.00
Members of INSEAD alumni SOLD OUT $15.00
Members of Penn/Wharton alumni SOLD OUT $15.00
Venue Address
1 Ayer Rajah Avenue, Singapore 138676 Singapore
5 mins walk from One North MRT
Penn and Wharton Alumni Club of Singapore