MaGIC Academy: Instagram 101: Instagram for Business



Instagram has become one of the fastest growing apps and the community grew to over 400 million users this past year. According to the recent report, 92% of luxury brands and post an average of 5.5 times a week on Instagram increase their customer base. If you would like to get your products and brands seen by more people, grow followers and convert them to customers, then this is a perfect training to go for. Learn from Instagram Guru, Firdaus Putra in this 1 day crash course workshop on how to optimise the usage of your product Instagram account.

Key Learnings

  1. Learn how to build a following, reach your target audience and use it as an effective marketing channel.
  2. Learn how to measure and track an account’s Instagram stats to make sure you know that it’s sharing the right content, and that it’s reaching and engaging with the right audience.
  3. Learn ‘mobile-graphy for instagram’ to discover the best composition techniques for taking amazing photos that will get your images noticed on Instagram.

Target Audience

Startups/business owners, marketers or individual who wants to learn and explore the techniques to promote their brands or products on Instagram the RIGHT WAY to increase tremendous potential for business.

Speaker Description

Firdaus Putra, is the co-founder of Octo House, the first local company that provides the right marketing tools for modern entrepreneurs who run their businesses on Instagram. He is also a highly sought after professional speaker who has been sharing his entrepreneurial experience via social media with more than 100,000 audiences from all over Malaysia. In 2010, he was chosen to be the face of TM SME, as he made his breakthrough via his first online business, Boonga Art Shoes.

Most importantly, Putra provides education and tools to make your life and your business presence thrive via social media platforms, by teaching you the importance of good photography, branding and copywriting for Instagram purpose. Through his Instagram posts, Facebook statuses, annoying tweets, inspiring speeches, courses and workshops, Putra is dedicated to helping you grow your capabilities and connections and to getting you to that next level of success, no matter where you are in the process right now.

Apart from his online business, he is also a passionate graphic designer cum branding consultant who is addicted to traveling, photography, skateboarding and anime. Currently working with MDec for eUsahawan programmes, corporate training for companies, business consultation for celebrities and creative entrepreneurs in helping them market their selfies or businesses on Instagram, while discretely catching as many Pokemon as possible from all over the world.

Useful Links:

  1. 13 Instagram Marketing Tips From the Experts
  2. A Complete Guide to Instagram Marketing

Brief Agenda

08.30 AM Registration & Breakfast

09.00 - 10.00 AM Introduction : The Power of Instagram

10.00 - 11.00 AM Instagram for business/startups

11.00 - 12.00 AM Converting Followers into Customers

12.00 - 01.00 PM Lunch

01.00 - 01.30 PM Prayer Break

02.00 - 03.00 PM Branding for Instagram Purposes

03.00 - 04.00 PM Type of posts and copywriting for Instagram, Instagram ROI Calculation

04.00 - 04.30 PM Mobile-Graphy for Instagram

04.30 - 05.00 PM Case Studies

05.00 PM END

Please note:

  1. Sessions will be focused on presentations in English.
  2. Dress smart but remain casual
  3. Bring along your own laptop for optimal learning
  4. Smartphones
Sat Oct 15, 2016
8:30 AM - 5:30 PM MYT
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Venue Address
Malaysian Global Innovation & Creativity Centre, Block 3730, Persiaran APEC, 63000 Cyberjaya, Malaysia. Malaysia
Malaysian Global Innovation & Creativity Centre