PAPER + TOAST Business Program: Going Digital | Peatix tag:peatix.com,2011:1 2021-11-15T08:08:21+08:00 Peatix PAPER + TOAST PAPER + TOAST Business Program: Going Digital tag:peatix.com,2016:event-201700 2016-10-01T10:00:00MYT 2016-10-01T10:00:00MYT WHAT WILL YOU BE LEARNING?STEP 1: HOW TO SET UP YOUR WEBSITE THE RIGHT WAYGet the secret of creating your own website with RM50 budgetLearn how to setup your website to have higher conversionExplore the tools used by large corporationSTEP 2: GETTING FREE TRAFFIC ONLINELearn Google keyword research and competitor analysisHands on training on getting your website to Google first pageGet to know secret tools used by experience marketerSTEP 3: MAKING PAID ADVERTISING WORKIntro to Ads theory and your first adsKnowing your audience & ninja level targetingGet access to techniques & tools used by large corporation FEATURED GUESTSaiful Amir, Kuala LumpurSaiful is the Founder and CEO of Black Wolf Digital, a digital marketing agency in Malaysia that you will find if you were to google it (enough said).He have been involved in the digital world for the past 8 years, starting from venturing into the world of app development and deepening his knowledge in coding. He further nurtured his interest in digital marketing by starting multiple tech start-ups before launching Black Wolf Digital. Saiful has helped multiple startups and larger corporations such as ABBOTT Nutrition, TuneTalk, Packet One (P1), AXIATA Group, Beverly Wilshire Medical Centre, W Group, Watson, Garden International School and many more. If you want to find out what is the common practice being done by the industry professionals, this will be a great opportunity for you! James Birchall, ManchesterJames is a director at Black Wolf Digital. He has a high proficiency in experimental design, data analysis and statistics which makes him the “go-to-guy” when it comes to performance marketing. He began his marketing journey in ATL and BTL marketing coupled with a strong event based focus. Transitioning to online marketing enabled a 360 vision of the marketing landscape.He has overseen campaigns involving Manchester United, Maybank, Standard Chartered Bank, Nestlé, McDonalds and many more. James believes in 5 core marketing tenants; Identifying, Understanding and Connecting with your audience, based on a foundation of experiment and data analysis. If a brand is to grow strong in today’s world a complete understanding of both offline and online marketing is essential.