Founders' Flock: How can a startup pitch to the press - From conceptualising a press release to getting featured in a story


Being an entrepreneur is not easy and you always need to know a little from A to Z especially if you are in the early phases of your development and your team is small.

Founder’s Flock is designed to be the solutions platform for all founders out there! Be in a closed door setting with other entrepreneurs facing similar problems as you do and learn from one of our domain experts on topics from social media marketing to retaining you’re a team and many more.

Join us this month as we go step-by-step from how to think up a pitch, to finally talking to the press and getting it published with Victoria Ho, Asia Editor of Mashable.

Key takeaways from the session include:
1. Understanding how to position your company and finding your story to tell
2. Learning how to craft a pitch that resonates with the media
3. Key steps in building a news-worthy story
4. Why some pitches fail
5. Do's and don'ts of the pitching process
6. Examples of how some companies and startups chose to position themselves

7:15PM: Registration and networking
7:30PM: Talk by Victoria Ho (Mashable)
8:15PM: Q&A
8:30PM: Networking

About the speaker:

Victoria Ho is Mashable's Asia Editor, based in Singapore. A business and technology reporter for over a decade, she's worked for The Business Times, TechCrunch and ZDNet, and had bylines published in the Nikkei Asian Review and Women's Wear Daily. When she isn't writing, she's making music with her band.

Thu Sep 29, 2016
7:15 PM - 9:00 PM SGT
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