Digital Marketing Bootcamp | Peatixtag:peatix.com,2011:12016-08-06T16:05:33+08:00PeatixEthel OngDigital Marketing Bootcamptag:peatix.com,2016:event-1889712016-08-06T10:00:00HKT2016-08-06T10:00:00HKT
About This Workshop
The digital landscape is moving at lightning speed. Every industry
has been affected by the advances in digital—from retail to brands and
agencies. Has your manager recently assigned a digital marketing role to
you? Are you a project or account manager at a creative agency? Do you
work for a small company or a start-up, and handle all things digital on
your own? Then this bootcamp may be just what you need! Specifically
created for students and professionals interested in gaining a deeper
understanding of everything digital marketing can encompass.
This activity-driven class will equip you with tips and strategies on
how to devise your brand and marketing strategy, what digital channels
are available to you and how to use them, and how to track and analyze
all of your marketing efforts with data-driven decisions.
Takeaways
Learn how to create a basic brand/marketing strategyList and execute at least 5 key best practices on content marketingIdentify and describe at least 3 marketing techniques for each channel Walk away with examples of KPIs and metrics to track
Prereqs & Preparation
Laptop or at the very least a notepad and penProject/company that you want to focus on during the exercises portion
About the Instructor
Steven Gibert; Founder and CEO; Glowin Management LimitedSteven is a new media and technology
aficionado. He was born in Paris, France and studied there digital
project management with focus on Web and Design. After graduating, he
decided to move to Germany to follow his passion for marketing and
advertising. He worked for agencies (Havas Group) and corporate
companies (Toshiba, Vodafone) before taking the next steps and moving to
Hong Kong to set up his own business in digital marketing. (This event is organized by General AssemblySpotted an error in this listing? Click on “Contact” at the right side of the page to let us know)