Strategise for Startup Success: From Business Planning to Personal Branding


Let’s talk business!

Starting your own business? Already in, but need some boost?
Here is what you should not miss!
Come join us to talk about success strategies on business planning and personal branding!


Business Model & Blueprints for Success
Why the right concept is everything

Personal Branding
How to successfully stand out of the crowd

Business & Communication Strategy
Be better or different, and let others understand you are

Your Benefits:

– Input about leading ideas and methodologies
– Experience exchange with peers and trainers
– Your personal questions answered during Q&A
– Enhanced network and creation of future opportunities


For any further information or questions, contact the organizer via email at

About the Speakers

Julien S. Besthorn (MSc) started his career with dual studies of Business Administration in Germany, France and Hong Kong, in collaboration with a large retail organisation. He gained experience in international sales and management before accomplishing his Master in Global Management & Governance. Julien held positions in retail and strategy consulting across Europe and Asia and is now founder and director of jsb Consulting & Training Limited, headquartered in Hong Kong. Besides, he volunteers to help startups creating and improving their successful business, amongst others as a co-organiser of Startup Weekend Hong Kong.

Tracy Ho is a personal branding pro, specialised in creating messages and images for business owners, entrepreneurs and executives to connect with their ideal clients, make more sales and stand out from the crowd. She has over a decade of experience serving both public and private sectors and now runs her online business, Frame & Fame, supporting clients in Asia, Australia, US and Europe. Prior to founding Frame & Fame, Tracy spearheaded the Singapore business of a leading financial communications firm in Asia and worked directly with C-suite level and the global communications team of international banks, funds and professional services firms to devise strategy, develop messages, coach spokespersons, create content to build their brands across Asia.

(This event is organized by Ideas for Entrepreneurs

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Thu Aug 4, 2016
7:00 PM - 9:00 PM HKT
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Campfire Collaborative Space
Venue Address
4/F Cheung Hing Industrial Building 12P Smithfield Road, Kennedy Town, Hong Kong, Hong Kong Hong Kong