Digital Marketing 101 Master Class (13 & 20 Sep, 2016) | Peatix tag:peatix.com,2011:1 2021-11-15T08:07:46+08:00 Peatix PropertyGuru Pte Ltd Digital Marketing 101 Master Class (13 & 20 Sep, 2016) tag:peatix.com,2016:event-188848 2016-09-13T10:00:00SGT 2016-09-13T10:00:00SGT - For Real Estate Agents Only -Bring along your laptop and learn about digital marketing with guided exercises! Expect to acquire knowledge on search engine optimisation, web user experience design, social media and content marketing, in turn integrate them into your marketing activities to boost effectiveness, in this 2-Day class – a partnership with U Associate, an NTUC initiative. Case studies with reference to the real estate industry and guided exercises will be used to help you understand the subject better and apply the best practices in real life.What you’ll learn:Overview of digital marketing and its ecosystemUnderstand importance of search marketing and how search engine optimisation (SEO) works, learn how to perform online keywords research and formulate seed listsLearn about and get hands-on on web user experience (UX) design and its cycle concept – Learn, Build, MeasureGain understanding of social media landscape, how to use social media (Facebook and Instagram) to differentiate yourself, and leverage on content marketing to attract / engage your followersWho should attend: Real estate salesperson who has limited knowledge in digital marketing for brand building, leads generation and property sales.What you need to bring:Your laptop (with charger), mouse and a Facebook account. Updates tag:peatix.com,2016-08-03 07:18:41 2016-08-03 07:18:41 The event description was updated. Diff#183947