Social Media in China


About This Class

China is booming and China is big. What do you need to create a social media plan geared to launch your product or service in China? What are the common tactics and what pitfalls you should be aware of?

In this session, we will begin to understand China's unique social media platforms, address how to grow your social following, and review best practices.


  • Discover China's social media landscape
  • Introduction to Weibo, WeChat (Weixin) and others (Renren, Kaixin, Douban and more)
  • Learn about influencers vs KOLs
  • Uncover the myth of KPIs
  • Best practices: what works for others may not work for you

Prereqs & Preparation

This class would be beneficial to marketers who are interested in marching into China but is open to all. Come armed to learn.

About the Instructor

Jacky Chiu, Senior Account Manager, PRDA

Jacky Chiu is the Senior Account Manager at PRDA and has managed over 100 social media profiles in the last 3 years. Jacky is an expert in strategic social media planning, Facebook management, and data analysis. Jacky is not an idle follower, but a thought leader.

(This event is organized by General Assembly

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Tue Jul 26, 2016
7:00 PM - 9:00 PM HKT
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GA Hong Kong @ Garage 8F
Tickets at HK$325 FULL
Venue Address
8F, 33 Des Voeux Road Central Hong Kong Hong Kong