IxDAHK x Mettā: Asia Miles Customer-Centric Innovation - How Hong Kong can innovate with Design Thinking?


• How can your company compete without a huge R&D budget?

• How can your organisation build a continuously innovative culture?

• How can corporates and institutions break down siloed departments

to innovate?

For the month of July, IxDAHK x Metta brings to you an exciting evening of sharing by Stephen, one of the most pioneering CEOs of Hong Kong who has grown Asia Miles in 5 short years to 8 million members worldwide with 700 business partners worldwide.

Since inception as a frequent flyer programme in 1999, Asia Miles has evolved into one of the region’s leading travel and lifestyle rewards programmes. To continually serve Asia Miles' members across different diverse markets, innovation from a Customer-Centric point of view is essential embracing stakeholders in and outside of Asia Miles.

Asia Miles has implemented corporate wide innovation through Stanford Design School's Design Thinking process. From the design of Asia Miles’s office space to the development of recent lifestyle programmes features in dining and entertainment, Asia Miles shares a pioneering home-grown case study from Hong Kong. By living and breathing Design Thinking organisation wide, Asia Miles team uses Design Thinking tools to deliver its brand promise of a “Life Rewarded” by deeply enriching members’ lives around the world.


7-7:30pm Registration

7:30-8:30pm Stephen's Talk

8:30-9pm: Q&A

9-10pm: Networking

Who should attend?

Corporates, Government, CEOs, Managers, Designers,

anyone who wants Hong Kong to innovate!

Stephen S. Y. WONG, Chief Executive Officer, Asia Miles Limited
Stephen Wong has been Chief Executive Officer of Asia Miles Limited since July 2011. He is responsible for managing Asia’s leading travel and lifestyle rewards programme which has a portfolio of over 8 million members and more than 700 business partners worldwide.

Inspired by Design Thinking - a collaborative and customer-focused problem-solving methodology - Stephen takes special interest in a stakeholder-centric approach that uses the convergence of innovation, customer insights and technology to drive the company business.

Stephen joined Cathay Pacific Airways in 1998 and has been with the airline group in a various management positions in Hong Kong, USA, Singapore, Japan and Vietnam.

A Sloan Fellow of the Stanford Graduate School of Business with an MSc in Management and a certificate in Public Management and Social Innovation, Stephen also holds a BA in Marketing from Michigan State University.

A sought after speaker on customer loyalty, customer relationship management, the value of Design Thinking and innovation, Stephen frequently presents at various academic seminars and business conferences in Asia and around the world.

About the Organizer:

We believe that the human condition is increasingly challenged by poor experiences. IxDA intends to improve the human condition by advancing the discipline of Interaction Design. To do this, we foster a community of people that choose to come together to support this intention. IxDA relies on individual initiative, contribution, sharing and self-organization as the primary means for us to achieve our goals.

IxDA is a novel kind of “un-organization” in that there is no cost for membership. IxDA relies on its passionate members to help serve the needs of the international Interaction Design community. With more than 50,000 members and over 140 local groups around the world, the IxDA network actively focuses on interaction design issues for the practitioner, no matter their level of experience.

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Tue Jul 19, 2016
7:00 PM - 10:00 PM HKT
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Tickets at HK$250 FULL
Venue Address
Mettā 21/F, California Tower 30 D'Aguilar Street Lan Kwai Fong, Hong Kong Island Hong Kong