tag:peatix.com,2011:1 2021-03-24T21:05:51+05:30 Peatix george404 tag:peatix.com,2021:event-1850227 2021-03-23T18:00:00IST 2021-03-23T18:00:00IST

Strategic marketing is more than just a marketing tool or strategy. Strategy is an over-all game plan and a long term, forward-looking strategy of any company or business for the purpose of realizing a sustainable competitive edge by knowing the desires and needs of consumers. Just as in sports, the best teams will generally have the most successful strategies. Knowing your customers' desires and needs does not stop at product. It extends to marketing strategy, sales strategy, public relations strategy and of course, finance strategy. Gawdo has this strategic process can be used to improve and implement the different aspects of any marketing mix.Marketing is a critical component of the business for creating a competitive edge. Marketing activities should be a well thought out strategic marketing plan that will support and strengthen the objectives of the business. A marketing function is an important determinant of the performance and reputation of the business. In order to attract new customers, the marketing activities of an organisation have to be focused on the right audience. The marketing activities are conducted for the purpose of improving the quality of service delivery, product, pricing structures, market share gains, and also to provide services to the customer.The success of a marketing operation is usually dependent upon the application of good tactics. While all marketing tactics are strategic, not all tactics apply to every situation. Thus there is no "one size fits all" formula for attaining success. While every marketing tactic has its own purpose and implementation should be appropriate to the circumstances, these general rules of thumb may be used as a guide when developing a strategic marketing approach:Today, the global economy is experiencing a challenging climate for businesses, which have resulted in a need for more innovative, effective and simpler ways to deliver services and products. Companies are now focusing on strategies that are relevant to the times rather than outdated. The need for better marketing planning is therefore crucial. As per Wikipedia, "Marketing planning is a branch of advertising theory that concerns the design and creation of advertising media". In the article, marketing planning is defined as "the act of strategizing about the design and creation of advertising media", which includes television, radio, and films".When creating a strategic marketing plan, it is important to have a clearly defined set of goals and objectives. The overall objective of the marketing efforts should be to create awareness about the company, to create a niche for the company within the given industry and to provide a high quality service or product. When defining the overall goals and objectives, it is essential to identify which marketing tactics are applicable for achieving these goals. A marketing plan should include marketing strategies that support and promote the overall business objectives. Each individual marketing tactic has an individual purpose to support and enhance the company's goals and objectives.Marketing actions must be targeted to attract new business, which is defined as "the opportunity to acquire new customers or clients, or to retain existing customers". A target audience is a subset of potential customers identified through market research and demographic studies. It is a subset of the target group of the marketing activities. For example, the marketing of a particular brand of toothpaste may not be useful to teenagers. A strategic marketing plan should therefore be tailored according to the target audience and the specific goals of the marketing strategy.It is also important to define the goals that justify the strategic marketing plan. The strategic marketing plan should be aligned with internal company objectives. It is important to monitor the success of the marketing strategies and use monitoring tools to measure the success of the marketing strategies. This will help in formulating plans for future marketing activities.Analysis and research can also be conducted on the current marketing mix to identify strengths and weaknesses of the marketing mix. Analysis of the current marketing mix and competitive landscape can help in identifying the opportunities for improvement of the current marketing strategy. The analysis and research can further aid in identifying the actions that need to be taken to strengthen the competitive position of the company and the products.