Do It Yourself Marketing Seminar Series (Session 4: Marketing Research)

This marketing workshop series aims to help technology companies to know the basic concept of marketing and apply in their businesses.

Professor Samart Powpaka of The Chinese University of Hong Kong will go through the marketing principles with the audience and provide insights in using right marketing tools to achieve business’ goals in a cost-effective approach.

Session (1): What is Marketing? (12 May)
Session (2): Marketing Management (26 May)
Session (3): Buyer Behavior (7 June)
Session (4): Marketing Research (27 July)
Session (5): Strategic Brand Management (28 July)

Session 4: Marketing Research

  • Do It Yourself Marketing Research
  • Concepts in Marketing Research
  • Types of Useful Marketing Research
-Positioning Research for Products in Maturity Stage of the Product Life Cycle
-New Product/Concept Testing for Products in Introductory and Growth Stages of the Product Life Cycle
-Other Useful Marketing Research

Language: English

Who Should Attend?

• Business owners and senior management

• Non-marketing major technologists and engineers

• Marketing professionals

Event details: Click here

About the Organizer:

Hong Kong Science Park

Science Park provides the perfect environment and value added services for technology talents to connect with like-minded individuals to share ideas, work together, and innovate. This is the place where start-ups can realise their entrepreneurial dreams with the support of the incubation programmes, where technology experts can leverage on world class laboratories for R&D, where everyone can enrich their knowledge through seminars and conferences, and enjoy a great time with social and recreational activities.

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Wed Jul 27, 2016
2:30 PM - 5:30 PM HKT
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Hong Kong Science Park
Venue Address
Conference Hall 1-2, G/F, Core Building 1, Phase 1, Hong Kong Science Park Hong Kong