Digital Marketing Free Course | Peatix tag:peatix.com,2011:1 2019-11-02T10:20:44+08:00 Peatix WACA SG Digital Marketing Free Course tag:peatix.com,2016:event-178970 2016-07-05T19:00:00SGT 2016-07-05T19:00:00SGT This free course is designed to impact the way you think about using data to guide better business decisions. The focus this course is business optimization. In this course you will learn how to use data from a 360 degree perspective to achieve better business results. You will learn how to analyze a business from a strategic viewpoint, how to understand customer behavior as they journey from being a prospective customer to being an actual customer, how to calculate ad spend based on a sales goal and concepts such as KPIs and setting an Hypothesis. The course will introduce frameworks and ideas that provide insights into a spectrum of real world business challenges.