tag:peatix.com,2011:1 2019-11-02T11:20:19+08:00 Peatix Kanika Agarwal tag:peatix.com,2016:event-169988 2016-05-24T18:30:00SGT 2016-05-24T18:30:00SGT

Customer Experience is at the heart of digital transformation. Understanding your customer's touch points, integrating offline interactions with digital engagements, designing a connected customer journey driven by data can empower brands like never before.DBS Bank is one of the few brands that has cracked it right not only in their industry but in the overall B2C space. They are transforming finance industry & the way banking is touching people.Lets learn from a pioneering digital thought leader Rob Findlay.Rob is the founder of Next Bank and leads the group wide UX practice at DBS Bank in Singapore. Prior to this, he was Director of Innovation for BlackBerry Asia Pacific. Rob began his career in the creative industry, running his own brand and design company. Transitioning to financial services, Rob led the customer experience for National Australia Bank’s direct banking channels, and led a culture change programme at OCBC.He will talk about how banking is transforming, the critical role that customer experience plays and how it is enabled by digital and design aspects. He will also touch a bit on Fintech space and how it is accelerating transformation in finance industry. We will see you at our refreshing & inspiring venue The Co.