MaGIC Academy: Turbo Charge User Growth


Growth hackers are constantly concerned with the million dollar question of “How do I get customers for my product?” They strive to find the answers with A/B tests, landing pages, viral factors, email deliverability, etc. There’s no denying that growth hacking is becoming increasingly important. Some of the most successful entrepreneurs have used growth hacking techniques to grow products up to millions of users, including Facebook, Dropbox, Grab, Twitter and Pinterest.

Based on the stages of the Lean Marketing Funnel, this workshop will heavily focus on user acquisition and other crucial growth drivers like user activation and retention, which are often completely underestimated or simply forgotten by entrepreneurs and startups.

Key Learnings

  1. Identifying best user growth channels and tactics through a data­ driven experimentation process.
  2. High level understanding of growth hacking tools, channels and tactics including
    • Growth Hacking Tools and Processes
    • Conversion Optimised Use of Paid User Acquisition Channels
    • Exploitation of Organic User Acquisition Channels
    • User Activation and A/B Testing
    • Conversion Maximisation through UX and UI Optimisation
    • A Focus on Customer Retention

Target Audience

Attend this workshop if you’re keen to understand what growth hacking means and how it can truly turbo charge user growth.

You're also welcome to attend if you are an early stage entrepreneur with an existing product.

If you don’t have a product yet, we will either put you in a group with an experienced entrepreneur or we will guide you to set up a quick MVP with Wix that can be used for the duration of the workshop.

Speaker(s) Description

Anna Rehermann

Anna Rehermann

Passionate entrepreneur that worked as Digital Marketer and Growth Hacker with Rocket Internet and Team Europe Ventures, two leading global venture builders. Anna also advises, mentors and trains startups in digital marketing, UX and growth hacking.

Sky Chew

Sky Chew

Sky is passionate about startups with a focus on web technologies. Blending his experience in tech and business development he finds new passion in growth hacking. Taking his experience from building technologies he has trained in Lean UX as well as the growth hacking methodologies in Bangkok and Singapore.

Natalija Snapkauskaite

Natalija Snapkauskaite

Natalija is a growth hacker based in South East Asia specializing in marketing, strategy, and business development for startups. Since joining Piktochart in 2013, she helped to grow its user base from 300K to 2M and co­built a growth engine to sustain user growth and retention. Natalija currently works at Growth Hacking Asia guiding startups towards steep growth curve.

Helpful Reads

  1. The Complete List of Growth Hacking Tactics That Every Startup Needs To Know
  2. The Definitive Guide to Growth Hacking
  3. 6 Growth Hacking Success Stories
  4. 12 A/B Split Testing Mistakes I See Businesses Make All The Time
  5. 10 Customer Retention Strategies to Implement Today

Brief Agenda

Day 1 : June 18

08.30am – 09.00am : Registration

9.00am ­- 11.00pm : Growth Hacking Principles, Processes and Templates

11.00am – 01.00pm : Paid User Acquisition

01.00pm – 02.00pm : Lunch (for non-Muslims) and prayer break

02.00pm – 0­4.00pm : Organic User Acquisition

04.00pm – 04.30pm : Tea (buka puasa packs for Muslims) and end

Day 2 : June 19

08.30am – 9.00am : Registration

9.00am – 11.00am : User Activation

11.00am – 01.00pm : UX and UI Optimisation

01.00pm – 02.00pm : Lunch and prayer break

02.00pm – 04.00pm : Customer retention

04.00pm – 04.30pm : Tea (buka puasa packs for Muslims) and end


1. Bring along a laptop for optimal learning

2. Meal provided for non Muslims, buka puasa packs provided for Muslims

3. Dress smart but remain casual

  • The event description was updated. Diff#172571 2016-06-11 04:00:09
Jun 18 - Jun 19, 2016
[ Sat ] - [ Sun ]
9:30 AM - 6:30 AM MYT
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Venue Address
Malaysian Global Innovation & Creativity Centre, Block 3730, Persiaran APEC, 63000 Cyberjaya, Malaysia. Malaysia
Malaysian Global Innovation & Creativity Centre