Applying A/B Testing to Grow Your Business [Training]


- T H E T R A I N I N G -

A/B testing, also known as split testing, is a crucial part of the design process. You need to know how people will react to a potential change to your product or service. This course will cover the steps to creating effective A/B tests that will give you measurable results.

- C O U R S E O U T L I N E -

  • Introduction to A/B testing - what does it actually mean and why it’s so important

  • Choosing and characterizing metrics

  • Designing an experiment

  • Analyzing results

- T H E T R A I N E R -

Kuo Lumpur - Regional Performance Marketing, Senior Executive at Grab

Kuo leads User Acquisition & Retention for Grab. Maximizing digital mobile performance through testing & optimising towards business objectives is his forte.He likes to say that he "eats acquisition for breakfast, retention for lunch and optimization for dinner".


Early Bird (until Apr 20th): RM 45

Regular Ticket: RM 60

*tickets are non-refundable

Bonus: Excited to start your crowdfunding campaign planning?! Get 75% off your ticket if you are one of the first 5 people to Tweet or post on Facebook about this workshop! Click here to start the sharing!!

  • The event description was updated. Diff#161611 2016-04-17 14:03:08
Sat Apr 23, 2016
10:30 AM - 1:30 PM MYT
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Early Bird (until April 16th) SOLD OUT RM45.00
Regular Ticket SOLD OUT RM60.00
Venue Address
LG16, Quill City Mall. 1018, Jalan Sultan Ismail, Kuala Lumpur 50250 Malaysia
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