MaGIC Academy: Driving User Onboarding through an Impactful UX



Wondering why you are experiencing low mobile app engagement or sales? Or maybe you cannot figure out what is amiss with your website flow? Interested in boosting your user onboarding?

Learn to think outside the box to ultimately create an impactful UX through this full-day workshop.
Focus on a UX that drives user onboarding for mobile apps through an understanding of :
  • New user experience AZ
  • Common onboarding patterns for mobile app users
  • Strategies/methods to build a user-friendly mobile app
  • Examples of good/poor mobile app UX
  • Experimenting with UX

Key Learnings

  1. Deeper understanding of user onboarding strategies
  2. Exposure to creating a more impactful UX design
  3. Learning to experiment for better UX results

Target Audience

Suitable for people who want to understand more about user experience design. Some basic knowledge of UX is recommended.

Speaker Description

Herne Gan currently serves as the Creative Lead for Spot News, a Southeast Asia news app that has secured 400,000 downloads and generated 70,000,000 page views a month. A results- driven designer, her work involves creating thoughtful design solutions, and improving conversions from multiple platforms, e.g. mobile app flows, Google play store, App Store, website, social media, landing page etc. by running experiments and a/b tests

Mentor : Chip Dong Lim

Chip is currently the Lead Visual Designer at KFIT, and has previously worked with IBM Design and two Seattle startups.Chip embraces the design thinking methodology and has worked with projects involving interaction, motion, branding and visual design.

Mentor : Nurfaiz Foat

Nurfaiz Foat has vast graphic print design experience through working with various reputable clients on a freelance basis. He then began his professional journey as a UI/UX Designer at Lelong.my, and is currently with Supahands as a Product Designer. Nurfaiz Foat has co-founded 'Producky' which allows the community to discover and engage with the best Malaysian and Singaporean internet startups. More about him at http://nrfz.org .

Useful references / Pre-Reading

Brief Agenda

0930 : Creating an impactful UX
1030 : Focus group workshop
1130 : Onboarding methodologies & strategies
1230 : Lunch and prayer break
1330 : Onboarding methodologies & strategies
1430 : Focus group workshop
1530 : Experiments for growth
1600 : Focus Group workshop
1700 : Feedback and End
  • The event description was updated. Diff#159125 2016-04-05 07:53:00
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Sat May 14, 2016
9:00 AM - 6:00 PM MYT
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Venue Address
NEXT Academy, A7-G, Glomac Damansara, 699 Jalan Damansara, 60000 Taman Tun Dr. Ismail, Kuala Lumpur Malaysia
Malaysian Global Innovation & Creativity Centre