tag:peatix.com,2011:1 2021-11-15T09:55:54+08:00 Peatix INXO Foundation tag:peatix.com,2020:event-1472785 2020-05-16T15:00:00MYT 2020-05-16T15:00:00MYT

Host ：Tan, E-Jan (CEO of INXO Productions)Guest Speaker：Kathy Hong (Chairperson of the Performing Arts Network Development Association,Taiwan)Language：English What is it about?We are all in the arts believing arts can bring social change. A change for the better. So what does our arts brand mean to others? Do we even occupy a space in other's hearts? What is our core value and what changes do we envision bringing? Arts is people. Being in the people business, the arts is most certainly interrelated with society, politics and the world. We will be exchanging views on how we see ourselves in the arts and relevance to the society. In the wake of the COVID-19 global pandemic, it has left no one unaffected. We will backtrace the decision-making process of different arts organisations and how arts brands find relevance to the society and its audiences#Audience and #CommunityEngagement #Marketing for #Individual #Artists #MarketingStrategy and #Planning#SocialMedia #DigitalMarketing #Branding Where and how will this talk be conducted?It will be conducted via Zoom*. You will be emailed access instructions before this talk. Hence, you will be prompted to download the Zoom app on your phone or computer for this talk.Agenda:2.45pm Participants sign in3.00pm Opening and housekeeping by Tan E-Jan3:05pm Sharing by Kathy Hong 4:40pm Q&A 5.00pm End Who is Kathy Hong?💠The Chairperson of the Performing Arts Network Development Association (PANDA, an association of arts managers in Taiwan)💠An advisor to the Cloud Gate Dance Theater, ALIEN Art Centre, and Vocal Asia Festival.💠An art professional with extensive experience in theater and international collaboration.💠Former Executive Director of OISTAT – International Organization of Scenographers, Theater Architects and Technicians 2012-2015💠Former Marketing Communications Director of National Kaohsiung Center for the Arts 2015-2019.*This talk will be fully recorded for documentation and future publicity purposes.*Free admission, register now.*Please call 016-673 5938 to enquire upon failure to receive registration notification and/or the Zoom link access the day before this talk.講座主題：〈藝術行銷3.0--改變社會〉主持人：陳魚簡（雲手製作執行長）主講人：洪凱西（PANDA表演藝術網絡發展協會理事長 ）媒介語：英語關於講座“我們都相信藝術能帶來社會變革，一個更好的變革。那我們的藝術品牌對他人意味著什麼呢？我們在他們心中是否有一席之地？我們的核心價值是什麼？我們又希望能帶來什麼樣的變化？藝術以人為本，無疑與社會、政治和世界息息相關；所以我 們將會探討自己在藝術中扮演的角色以及我們和社會之間的 關聯。而隨著COVID-19的爆發，大家無不深受衝擊 ，由此我們將探討不同藝術組織採取的對策以及藝術品牌如 何找到和社會、受眾之間的關聯。” - 洪凱西#觀眾與社區參與 #藝術家的行銷 #行銷策略與計畫 #社交媒體 #數位行銷 #品牌化講座如何進行？本講座將通過Zoom線上直播的方式進行。講座開放民眾 自由報名，成功報名者將在講座前數日收到提供會議鏈接的 電子郵件。請各位事先在手機或電腦下載Zoom app。流程：2.45pm 觀眾報到3.00pm 主持人 陳魚簡 開場3.05pm 主講人 洪凱西 分享4.40pm 問答環節5.00pm 結束關於洪凱西💠臺灣首個藝術行政組織 - PANDA表演藝術網絡發展協會理事長（2019-20 21）。💠雲門舞集品牌策略長。💠金馬賓館美術館及Vocal Asia Festival阿卡貝拉人聲音樂藝術節策略顧問。💠擔任獨立劇場製作人與行銷顧問期間，合作過中外團隊與 藝術節跨越戲劇、舞蹈、兒童戲劇、傳統以及現代音樂領域 。💠曾任OISTAT國際劇場組織執行長（2012-20 15）、衛武營國家藝術文化中心行銷經理（2015-2 019）。*講座全程錄影，作為內部存檔與未來再宣傳用途。*入場免費，請預先報名。*若未收到報名成功通知，或講座前一天未收到會議鏈接， 請撥打熱線 016-6735938。

tag:peatix.com,2020-05-07 05:04:07 2020-05-07 05:04:07 The event description was updated. Diff#572484