tag:peatix.com,2011:1 2019-10-31T07:55:21+08:00 Peatix Sarah Pinel tag:peatix.com,2016:event-141318 2016-01-26T09:30:00SGT 2016-01-26T09:30:00SGT

Tekkie Specialist Charles Perera leads an in depth workshop helping you understand and analyse your web traffic via your Google Analytics dashboard.During this comprehensive and hands-on workshop you will learn how to:Configure Google Analytic to monitor your website dataSet up your custom dashboard to display the most important dataSet up Advanced segments to analyse which on-line campaigns (social media marketing to Google ad campaigns etc. ) are most successful in bringing traffic to the siteAnalyse and understand what various analytic information meansUnderstand from where and how the users are coming in to your websiteAnalyse the data to understand if the site requires mobile optimizationIdentify best and worst performing content on the site Identify the keywords visitors to the site are using to search within the siteConnect Google Analytics to Google Web masters' tools to analyse the search queries used on Google search by visitorsEnable Site speed to analyse web page load time which helps to improve search engine visibility and rankingUnderstand how to analyse visitor flowMeasure shopping cart abandonment rate to identity the actual users who purchase an item after adding it to cart As this is a hands-on session, spaces are limited to 8 people. We will be hosting further sessions at a later date if there is enough demand. It would be beneficial to bring your laptop.