Viral Marketing Campaign: What Makes It Work? - Masterclass by ESSEC | Peatixtag:peatix.com,2011:12021-11-15T08:47:11+07:00PeatixESSEC Asia-PacificViral Marketing Campaign: What Makes It Work? - Masterclass by ESSECtag:peatix.com,2019:event-13851012019-11-30T14:00:00ICT2019-11-30T14:00:00ICTViral marketing campaigns build on the notion that consumers tend to assign high credibility to information coming from other consumers. By taking advantage of the networks of influences among consumers, it allows marketers to diffuse production information inexpensively and effectively to achieve large changes in consumer behavior.In this master class, we will talk about what viral marketing is and consumers' motivations, attitudes, and behaviors that determine the success of a viral marketing campaign.Come experience a typical lecture under ESSEC's MSc in Marketing Management and Digital in this master class.Join us in this master classDate: Saturday, 30 November 2019Time: 2:00pm to 4:00pm local timeVenue: Grande Centre Point Ratchadamri, BangkokAgenda2.00pm: Event registration*2.30pm: ESSEC Masterclass on "Viral Marketing Campaign - What Makes It Work"3.30pm: Q&A / Networking session**Light refreshments providedSpeaker's Profile Prof Tuck Siong CHUNG is an Associate Professor of Marketing and Academic Director for MSc in Marketing Management & Digital at ESSEC Business School. Before joining ESSEC, he was the Assistant R&D Director in the Institute on Asian Consumer Insight (ACI). A champion of ACI’s digital behaviour cluster, he conducted industry workshops and served as keynote speaker and panel moderator in international conferences.His research interests include consumer online behaviour, marketing analytics, mobile & digital marketing, and online personalization of products. His works are published in top academic journals such as Marketing Science and Journal of the Academy of Marketing Science (JAMS). One of his publications on personalization through social networks won the JAMS Sheth Foundation Best Paper in 2017.About ESSEC Business SchoolFounded in 1907 in France, ESSEC Business School is one of the world's top international business schools. Combining the best elements of top-ranked programs with significant global career exposure, our Master's programs include:
Global MBA
Master in Finance
Master in Management
Advanced Master in Strategy & Management of International Business
Master in Data Sciences & Business Analytics
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