Activation, Social Media, and Influencers - A Digital Marketing Seminar


Marketing to Millennials

How can new brands carve a niche in a saturated market place? How do legacy brands stay relevant amidst younger and more social-media-savvy competitors? Paying for clicks and buying increasingly scarce attention-span nowadays is considered basic, the real battle is in how companies position themselves in consumers minds through the quality, and not just the quantity, of their content.

Differentiating oneself requires more than simply observing the current trends, it requires understanding the science behind how and why they work, and using it to move from imitator to innovator.

This talk will focus on why brand activation and micro-influencers are a winning combination in the current social media-driven landscape. It will also provide a preview of what you can learn by attending the full course.

The digital marketing certification provided by iTrain is essential for all types of marketers or sales development professionals, it helps you cut through the noise and navigate the constantly changing digital marketing landscape by providing valuable insights into up-and-coming technologies and trends that marketers and brands need to pay attention to moving forward.


9:00 - 9:30 Registration
9:30 - 10:15 Digital branding: key elements of consumer psychology and how to use them
10:15 - 11:00 Conversion marketing: harnessing the power of brand activation and micro-influencers
11:00 Networking

About the Speakers

Erik Moltgen | CMO and Branding specialist

Before serving as the CMO for iTrain Asia, Erik (MBA) worked with global brands such as Tropicana, Lipton Ice Tea (PepsiCo), Cadbury (Mondelez), Johnnie Walker (Diageo), and Sunway here in Malaysia, leading 360 marketing campaigns. He is a Digital Utopist with a deep interest in all things AI, in particular their impact on consumers.

Prior to this, he was based for 8 years in London, working at a UK top-25 digital agency specialising in design & build, heavy systems integration and "big" data analytics.

Amir Haghbin | Digital Marketing strategist

Amir is a seasoned digital marketing strategist who has founded and worked with several regional tech and non-tech startups across a range of B2C and B2B industries, including financial technology, travel, F&B and education.

He has first-hand knowledge in commercialising his own game-changing technology solution, having co-founded and built an award-winning Fintech startup, CurrenSeek, from the ground up. Amir also serves as co-founder and advisor of Wepool Sdn Bhd, a data-driven and growth-oriented consulting and innovation firm dedicated to helping early stage companies and startups build their brands, growth hack and acquire new customers in scalable, sustainable ways. A driven self-made entrepreneur and marketer, he has diverse yet in-depth knowledge of key paid acquisition strategies such as SEM and PPC ads (e.g., Google, Facebook, Twitter, LinkedIn, Instagram, YouTube, Quora, Waze, etc.), CPA ads, Conversion Rate Optimisation (CRO) tactics and Sales Funnel Optimisation, as well as organic customer acquisition strategies.

About iTrain

iTrain provides high quality IT training solutions in various technology training products and certification.
Established and managed by experienced trainers, our vision is to revolutionize the training industry in the Asia Pacific region starting with Malaysia by making training more affordable, enjoyable and practical in terms of real world usage and localized content.
  • Venue was changed to "ASEAN Data Analytics eXchange (ADAX)". Orig#488749 2019-10-29 04:36:57
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Fri Nov 1, 2019
9:30 AM - 11:00 AM MYT
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ASEAN Data Analytics eXchange (ADAX)
Free Admission FULL
Venue Address
Level 27, Tower B, Vertical Business Suites, Avenue 3, Bangsar South, Kuala Lumpur Malaysia
iTrain Malaysia