Key Person of Influence Masterclass


Grow your personal brand by positioning yourself as a Key Person of Influence in your industry. Become well known, charge a premium and attract opportunities.

Times have changed. Being good at what you do isn’t enough. You need to be remarkable, you need to:

1. Learn to turn skills into products

2. Create a high demand in your industry

3. Become a key person of influence.

To get there, over the course of this Masterclass, we will be exploring the 5 key steps to growing your business and your brand:

1) The Perfect Pitch – develop a powerful answer to the question “what do you do” and communicate your value with clarity

2) Publish Content – establish credibility by getting the message in the hands of those who matter to the growth of your business

3) Creating Hot Products – exchanging time for money is self sabotage. Turn your skills, talent & expertise into hot products that people want to buy

4) Raise Your Profile – how to get your business recognized in the media – online & offline

5) Partners & Joint Ventures – nothing great was ever achieved in isolation. How to create opportunities by partnering with high performers


This session is meant for business owners.

Tickets are priced at $249 and includes a copy the best-selling book "Key Person of Influence - Asian Edition".



Callum Laing has started, built, bought and sold half a dozen businesses in a range of industries across two continents. He is the owner of Fitness-Buffet, a company delivering employee wellness solutions in 11 countries and the CEO of Entrevo Asia, a company that runs the 40 week 'Key Person of Influence' accelerator.

Callum regularly advises corporations on how to work with small businesses and is a regular contributor to many top websites and publications on business.


"It was an eye-opener and a slap too! The realisation that a few things need to change or I'll stay in the same space!" - Andrew Vine, CEO, The Insight Bureau

"The valuable 3 hours helped me to get more clarity in what I should focus on doing. The model is simple and easy to understand and practical as well!" - Jovian Koh, Coachtitude


Entrevo delivers next-level business strategy and technology for entrepreneurial organisations. We leverage insights from our global network of highly celebrated business leaders as well as our global client base of entrepreneurial businesses. We’ve won major awards, released three best-selling business books and built a global business in under five years.

We deliver three business strategies you can’t get anywhere else:

1. Key Person of Influence

Creating a face for your business to get cut through in a noisy and crowded world.

2. Campaign Driven Enterprise

Ramping-up sales with effective promotions and campaigns.

3. 24 Assets

Building an eco-system of valuable business assets that allows your business to scale.

We have offices in the UK, USA, Singapore and Australia with a team of high performers serving over 1500+ clients.

Thu Dec 10, 2015
3:00 PM - 6:00 PM SGT
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Entrevo Boardroom
Complimentary (First 10) FULL
Standard SOLD OUT $249.00
Venue Address
Entrevo Boardroom, 2 Marina Boulevard #64-06 The Sail @ Marina Bay Tower 1, S018987 Singapore
Key Person of Influence