Seven Ways to Safeguard Your Company's Reputation Online | Peatixtag:peatix.com,2011:12021-11-15T11:56:22+08:00PeatixIPRSSeven Ways to Safeguard Your Company's Reputation Onlinetag:peatix.com,2015:event-1320372015-12-09T10:00:00SGT2015-12-09T10:00:00SGTSpecial Guest: Charlie PownallTopic: Seven Ways to Safeguard Your Company's Reputation Online
The Internet and Social Media remain a worry for many
organisations and an open sore for others. Customers can make your life
miserable at the drop of a hat. Marketing campaigns and company announcements
can easily backfire in full public view. Aggrieved employees and vindictive competitors
can spread malicious rumours anonymously. Twitter, Facebook and Change.org are the
new frontlines of social, environment and political activism. Drawing on his years of experience, Charlie
Pownall will share tried and tested strategies and tips on how to safeguard
your company’s online reputation so as to minimise the likelihood of you
becoming the next big Social Media fail.About the Speaker:
Charlie Pownall is a communications adviser with 20 years’
experience in public relations, government communications, advocacy and digital
and social media marketing, advising companies, public sector bodies and
individuals on how to protect, manage and defend their reputations. Charlie began
his career as a speechwriter and press officer at the European Commission. He has been the Regional Managing Director
(Asia-Pacific), Burson-Marsteller; Global Communications Manager, WPP plc; and
Group Communications Director, SYZYGY AG. Currently, he is a regular
commentator and speaker at conferences, business schools and universities and author
of Managing Online Reputation
(Palgrave Macmillan, 2015).
Full fees will be charged for no-shows or withdrawal. We do, however, accept replacements.Updatestag:peatix.com,2015-11-28 17:48:462015-11-28 17:48:46The event description was updated. Diff#133810