Seven Ways to Safeguard Your Company's Reputation Online


Special Guest: Charlie Pownall

Topic: Seven Ways to Safeguard Your Company's Reputation Online

The Internet and Social Media remain a worry for many organisations and an open sore for others. Customers can make your life miserable at the drop of a hat. Marketing campaigns and company announcements can easily backfire in full public view. Aggrieved employees and vindictive competitors can spread malicious rumours anonymously. Twitter, Facebook and Change.org are the new frontlines of social, environment and political activism. Drawing on his years of experience, Charlie Pownall will share tried and tested strategies and tips on how to safeguard your company’s online reputation so as to minimise the likelihood of you becoming the next big Social Media fail.

About the Speaker:

Charlie Pownall is a communications adviser with 20 years’ experience in public relations, government communications, advocacy and digital and social media marketing, advising companies, public sector bodies and individuals on how to protect, manage and defend their reputations. Charlie began his career as a speechwriter and press officer at the European Commission. He has been the Regional Managing Director (Asia-Pacific), Burson-Marsteller; Global Communications Manager, WPP plc; and Group Communications Director, SYZYGY AG. Currently, he is a regular commentator and speaker at conferences, business schools and universities and author of Managing Online Reputation (Palgrave Macmillan, 2015).

Full fees will be charged for no-shows or withdrawal. We do, however, accept replacements.
  • The event description was updated. Diff#133810 2015-11-28 17:48:46
Wed Dec 9, 2015
10:00 AM - 12:00 PM SGT
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