tag:peatix.com,2011:1 2021-11-15T10:26:37+08:00 Peatix Daylon Soh tag:peatix.com,2019:event-1306422 2019-10-12T09:30:00SGT 2019-10-12T09:30:00SGT

Learn the essentials of UX, increase your website and mobile app conversion and design products and services your customers and users will love you for *Includes Lunch & Workshop Materials + Class Notes. Get a copy of About Face: The Essentials of Interaction Design by Alan Cooper (worth $49.95) when you sign up for a 2-day all access pass.Dates & Time don't work for your schedule? Sign up via our newsletter and keep up to date with future classes Day 1UX Research: Learn and grow through your customers Research is often overlooked as one of the key strategic practices to innovate and gain a competitive edge in the market. This workshop aims to introduce the best practices in managing the customer research process to extract applicable insights to grow your business. Whether you are a fresh startup or an established company that is scaling up, the practice of User Experience (UX) research will help you to manage risk in innovative projects and adapt to changing times. Graduate with a research synthesis to help you prototype the right product. Ask probing questions to get useful insights from qualitative research Maximise your research study ROI How to do research overseas before expanding/localising Learn to do user interviews and testing, recruiting participants, sense making and analysis of data Date & Time: 12 Oct 2019 (Sat), 9.30am to 5.30pm Day 2 UX Design: Launch, refine and grow your products & services More companies today are investing in User Experience (UX) as a strategic advantage to design products and services customers love. This workshop aims to introduce the best practices from the field of usability and participants will learn its core principles through interactive practice sessions. Whether you are a UX team of one or many, you will get to learn how to build successful products and services thinking like an experienced UX designer. Graduate with an interactive design prototype to test with users and customers. Practice design thinking as a problem solving tool Learn how startups make their product/service addictive Create a prototype of your product/service using Invision Learn to create user personas, design user flows and test/learn from your prototype Date & Time: 19 Oct 2019 (Sat), 9.30am to 5.30pm Instructor ProfileDaylon is Razer's Global Customer Experience (CX) Architect for the eCommerce shopping experience part of a team responsible for driving global direct online sales (US$90+ million/year). He led and design initiatives focused on optimising Average Order Value (AOV) + Lifetime Value (LTV), increasing site visits to sales conversions and lowering churn for millions of site visitors and shoppers every month on Razer.com. He leads a team of of Marketing & Merchandising Specialists and a UX Designer. Daylon was previously part of the Digital Product Design team of Aviva Digital Garage working as a SCRUM Product Owner. The team develops and test new insurance ideas and services which make financial services more tailored and accessible for customers globally. Daylon doubled up as the team's design sprint facilitator and user research lead to synthesise data into actionable insights for product designers.With more than 10 years of experience working at the intersection of technology, design and marketing, Daylon has worked with organisations across different industries and scale including a 2.5 year stint launching his own eCommerce venture as a design and marketing lead. Daylon has also taught part-time at General Assembly since 2015 (Average Student Net Promoter Score: >80).Daylon is an Agile Certified Practitioner (PMI-ACP)® & PRINCE2® Certified Practitioner in Project Management.