MaGIC Academy: Strategic Business models in Healthcare IT (Digital Health)


Background Information

Senior Marketing System (SMS) recently completed an US$250M acquisition of MIMS Group, Asia’s largest medicine information and pharma marketing platform.

In this workshop, Weizhong will share on the business models and strategies of SMS Group, which enabled the company to grow from zero to a market capitalization of USD700 million within 10 years. He will further elaborate on the synergies that can be achieved to help digital health startups to scale through SMS Group’s latest acquisition of MIMS, which holds the no.1 network reach to healthcare professionals in Asia. Finally, he will discuss with you on the latest trends and opportunities in digital health and some interesting case studies.

Key Takeaways

  • Huge potential and opportunities for startups in the digital health market in South East Asia
  • Understand successful digital health business models with billion-dollar valuation in the US, and compare them to digital health business models in Asia
  • Learn of SMS Group's strategy to success and how SMS can offer our network and expertise in this sector to help startups to grow


  • 5.30pm - 6.00pm - Registration
  • 6.00pm - Event Starts
  • 7.00pm - 7.15pm - Break
  • 7.15pm - Event resumes
  • 8.00pm - Event ends

About the Speaker

About Senior Marketing System (SMS Co. Ltd)
SMS Co., Ltd. (Tokyo Stock Exchange Section 1) was established in 2003 and listed in 2011. SMS is the largest system provider for nursing care and home care sector in Japan. It is also the market leader in multiple healthcare information services in Japan, such as human resource solution for hospitals, CME platform for nurses, etc.

About Senior Marketing System Asia (SMS Asia)
SMS Asia is the investment arm and the regional headquarters of SMS Co. Ltd. It was established in Singapore in 2013. The main purpose of SMS Asia is to invest in Healthcare IT related start-ups across Southeast Asia. The current portfolio of SMS Asia includes hospital/clinic information system, doctor appointment service, prescription medication delivery, on-demand healthcare Q&A etc.

About the speaker
Weizhong is currently an Investment & Alliance Manager at SMS Asia. An entrepreneur-turned-investor, Weizhong founded and created a profitable medical tourism business in Shanghai. The business coordinates overseas medical treatment for affluent Chinese customers. He worked with more than 20 hospitals across Japan and Parkway Health in Singapore.

Wed Dec 9, 2015
6:00 PM - 8:00 PM MYT
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MaGIC Cyberjaya
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Venue Address
Block 3730, Persiaran APEC, 63000, Cyberjaya, Malaysia Malaysia
Malaysian Global Innovation & Creativity Centre