tag:peatix.com,2011:1 2019-10-31T06:08:23+08:00 Peatix Wendy Hogan tag:peatix.com,2015:event-127933 2015-11-16T19:00:00SGT 2015-11-16T19:00:00SGT

This month, our SWIMMA speaker will be Ria Lao, founder of AdHero. Historically from an FMCG marketing and e-commerce background, Ria will be talking to us about crossing over to become a founder, moving from employee to entrepreneur and how that changes the way you approach business including marketing, hiring and attracting funding.Ria is originally from Canada and has worked in Asia for almost four years. Ria started her career in marketing for P&G and L'Oreal Canada, then moved to Singapore for Rocket Internet to start Zalora. In July this year, Ria founded AdHero, which aims to remove the headache of social media ad creative and copy design for businesses. Soon to graduate from the inaugural muru-D accelerator program, Ria has a fantastic perspective on the start-up and funding ecosystem here in Singapore as well as the challenges we're all facing to drive success from our social media marketing investments.ABOUT SWIMMA - Singapore Women in Media, Marketing, Advertising A regular invitation only bi-monthly catch up of senior female marketing and media executives with regional responsibility at their companies and / or experienced entrepreneurs. The mission of the group is to develop relationships, expand our networks beyond our own verticals and learn about how other businesses operate in the region. Typically, the event features a presentation about a business or industry issue and all attendees contribute to the discussion to make it a true knowledge exchange. The event operates under the Chatham House Rule, meaning participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed. Each guest takes care of their own dinner costs which we are now ticketing on order to make sure the venue is reimbursed for opening for us on a Monday!