Growth Hacking Malaysia Workshop: How to Impress the Press & Generate Media Coverage for Your Startup | Peatixtag:peatix.com,2011:12023-03-28T13:39:36+08:00PeatixLesley RobinsonGrowth Hacking Malaysia Workshop: How to Impress the Press & Generate Media Coverage for Your Startuptag:peatix.com,2015:event-1269382015-11-12T18:30:00MYT2015-11-12T18:30:00MYTWorkshop Description This hands-on workshop is going to help you create the perfect press kit for your media outreach. Press outreach is essential for every startup. They need to get the word out about the awesome technology they are bringing to the fore. The first step before contacting any journalist is to create the perfect press kit. This includes a boiler plate, an elevator pitch, a company profile, press release and press list. The idea behind creating a proper press kit is to get as many journalists as possible to write about your company. The problem lies in that there are so many compelling stories out there, that one has to make sure their press kit actually stands out and journalists are drawn towards picking it up. Trainer: Mehereen Agha - VP SE Asia at G3 Partners. G3 is a company focused on global PR for Asian startups, and supporting their growth beyond domestic borders.