MaGIC Academy: How To Really Understand Your Customer. The Japanese Customer As An Example. | Peatixtag:peatix.com,2011:12021-11-15T11:58:09+08:00PeatixMaGICMaGIC Academy: How To Really Understand Your Customer. The Japanese Customer As An Example.tag:peatix.com,2015:event-1182822015-09-29T18:00:00MYT2015-09-29T18:00:00MYTOverview & Key Takeaways:Why do some business models work in certain regions of the world and some work worldwide? The key to understanding customers is to understand their jobs-to-be-done. This workshop shares Clayton Christensen's jobs-to-be-done perspective and how to make great use of it in your new idea. As an example, Japan's unique social structures will be discussed which makes the market extremely challenging for some businesses.Target Audience:- Founders in the seed stage and aspiring entrepreneurs.- Growth stage companies targeting Japan or other developed countries.Agenda06:00PM - Session starts07:30PM - Break07:45PM - Session resumes08:00PM - Session endsAbout the Instructors:Shingo Tsuda
Shingo is the co-founder
and Technical Director of INDEE Japan, where he guides and accelerates
innovation projects for companies big and small. Shingo likes to work hands-on
with projects that not only has a technical edge but a business model edge. In
the projects, Shingo helps shape the strategy and works to develop the market. Shingo Tsuda also has a
teaching role at the Tokyo University of Marine Science and Technology where he
teaches researchers on how to commercialize their new ideas.
Before starting INDEE, Tsuda
was one of the early engineers developing hard disk drives at IBM. He holds 18
patents in all fields; mechanical, electrical and software. Through his
experience of continuous innovation of disk drives, he gained experience of
working with teams located in 8 countries as an indication of his talent in
running a globally diverse team. After IBM, he served as a
director of business development at iTiD Consulting. He managed the innovation
process in his organization while he developed a new business model which evolved
into INDEE.