MaGIC Academy: How To Really Understand Your Customer. The Japanese Customer As An Example.


Overview & Key Takeaways:

Why do some business models work in certain regions of the world and some work worldwide? The key to understanding customers is to understand their jobs-to-be-done. This workshop shares Clayton Christensen's jobs-to-be-done perspective and how to make great use of it in your new idea. As an example, Japan's unique social structures will be discussed which makes the market extremely challenging for some businesses.

Target Audience:

- Founders in the seed stage and aspiring entrepreneurs.

- Growth stage companies targeting Japan or other developed countries.


  • 06:00PM - Session starts
  • 07:30PM - Break
  • 07:45PM - Session resumes
  • 08:00PM - Session ends

About the Instructors:

Shingo Tsuda

Shingo is the co-founder and Technical Director of INDEE Japan, where he guides and accelerates innovation projects for companies big and small. Shingo likes to work hands-on with projects that not only has a technical edge but a business model edge. In the projects, Shingo helps shape the strategy and works to develop the market. Shingo Tsuda also has a teaching role at the Tokyo University of Marine Science and Technology where he teaches researchers on how to commercialize their new ideas.

Before starting INDEE, Tsuda was one of the early engineers developing hard disk drives at IBM. He holds 18 patents in all fields; mechanical, electrical and software. Through his experience of continuous innovation of disk drives, he gained experience of working with teams located in 8 countries as an indication of his talent in running a globally diverse team. After IBM, he served as a director of business development at iTiD Consulting. He managed the innovation process in his organization while he developed a new business model which evolved into INDEE.

Tue Sep 29, 2015
6:00 PM - 8:00 PM MYT
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Malaysian Global Innovation & Creativity Centre
Free Ticket FULL
Venue Address
Block 3730, Persiaran APEC, 63000, Cyberjaya Malaysia
Malaysian Global Innovation & Creativity Centre

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