Growth Hacking Malaysia Workshop: Facebook Advertising Deep-Dive


Workshop Description:

Facebook advertising has become incredibly powerful and is often being underestimated or not used efficiently enough by entrepreneurs. It is perfectly suited to generate leads, sales and retarget website visitors and existing customers. Thanks to the ability to set up extremely highly targeted campaigns with high ROIs, Facebook Ads should be high on the list of preferred acquisition and retention channels for startups.


In this session, we will briefly cover how to set up a landing page to direct Facebook Ads to, before we deep dive into the following topics and conduct multiple hands on exercises:

Ad Management

  • Buying Channels
  • Campaign Structure
  • Ads Manager and Power Editor

Advertising Objectives

  • Ad Types based on business objectives

Targeting Options

  • Facebook Exchange
  • Core Audiences
  • Custom Audiences
  • Lookalike Audiences

Optimization Techniques

  • A/B Testing

Metrics and Reporting

  • Ad Reports
  • Direct Response Measurement
  • Audience Insights


Anna Rehermann - Founder of Growth Hacking Asia. Anna is a passionate serial entrepreneur with a strong background in Digital Marketing and Growth Hacking. She worked with Rocket Internet and Team Europe Ventures, two leading global venture builders, to set up and maintain the complete range of digital marketing and business intelligence activities for some of their ventures.

Anna also co-founded an edtech startup and recently launched her latest venture, Growth Hacking Asia, with the goal to flip the success rate of Asian startups fom 1/10 to 9/10.

Anna also works as an advisor, mentor and trainer focusing on digital marketing, UX and growth strategies for startups.
Mon Sep 28, 2015
6:30 PM - 9:30 PM MYT
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Regular Ticket SOLD OUT RM50.00
Early Bird Ticket (until Sept 22) SOLD OUT RM35.00
Venue Address
Makespace, LG16, Quill City Mall, 1018 Jalan Sultan Ismail, Kuala Lumpur, 50250 Malaysia
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