MedTech Workshop & Networking #2 | Peatixtag:peatix.com,2011:12021-11-17T14:26:30+08:00PeatixNealda YusofMedTech Workshop & Networking #2tag:peatix.com,2015:event-1095172015-09-08T19:00:00SGT2015-09-08T19:00:00SGT
WORKSHOP TOPICSCreating Sellable Value Propositions for Medical Devices, mHealth and more, Dr. Nealda Yusof, Semoegy LearningGo-to-Market Strategies for Medical Devices and more, Mr. Liew Ee Bin, Access-2-Healthcare
EVENT DESCRIPTION
This workshop and
networking event is the first of a series of discussions covering matters on
medical device commercialisation. This workshop will give insights into
pre-design methodologies you would not be able to find in most medical device
regulatory and technical documents. In today’s competitive and overcrowded
market, it is essential to design a product that not only works but also could fly-off-the-shelves and bring about
returns. If you are a medtech innovator, you definitely should not miss this
event. If you are not a medtech innovator, you should still come to make
friends, tip the drinks and eat the pizza.
Here is the full agenda for the evening:
7:00 PM – Doors
open (Please be on time and show your registration ticket)
7:30 PM – Event
starts with welcome from our organisers
7:40 PM – Sponsor
Address – Apple Seed Venture Accelerator
8:00 PM – Organiser
Address – Dr. Nealda Yusof, Semoegy Learning
Topic: Apple Seed MedTech Programme
– Creating Sellable Value Propositions for Medical Devices, mHealth and more
8:30 PM – Guest
Speaker – Mr. Liew Ee Bin, Access-2-Healthcare
Topic: Go-to-Market Strategies for
Medical Devices
9:00 PM –
Networking & socialising
9:30 PM – It’s
getting late and hope to see you again
Guest Speaker – Mr. Liew Ee Bin
Liew Ee Bin is the
Owner and Consultant for Access-2-Healthcare, a competence development and
business solutions company focusing on connecting business partners to
commercialise healthcare innovations to improve healthcare market access and
contribute to lower overall healthcare costs globally. Ee Bin’s extensive areas
of expertise include healthcare business due diligence, product development,
market access, regulatory, quality & trade compliance. Ee Bin has extensive
experience in the medical device industry with several large MNCs, where he was
in various regional executive management and leadership roles of multi-cultural
teams and organizations in Asia Pacific. Ee Bin has been very active in global regulatory
harmonization efforts for many years, and he is currently in his second term as
the co-chair for the Asian Harmonization Working Party’s (AHWP) Technical
Committee Workgroup for Quality Management Systems – Operation and
Implementation. Ee Bin is also contributing towards to the development of the
ISO13485 standard as a member of ISO/TC210, Workgroup 1 - Application of quality
systems to medical devices.
Listen to what Ee Bin has to say about Go-to-Market
Strategies
his topic will
answer the 2 very important questions
that determine the success of your go-to-market strategy for medical devices.
Unfortunately, a state-of-the-art healthcare innovation does not just
fly-off-the-shelves into the hands of eager buyers. The go-to-market
strategy of any healthcare innovation is one of the most complicated and
unpredictable aspects in the commercialisation process.
The uncertainty of market
forces, customer acceptance after delivering proof-of-concept (POC), the
survival of the fittest in this ever-expanding and competitive healthcare
industry, brings us to this forum to learn about what a go-to-market
strategy means, and how the answers to two simple yet profound questions are
able to minimise the risks of business failure due to an incorrect strategy.
PS - If you would like to be one of the guest
speakers, please email nealda.yusof@semoegy.com for more details and/or to
apply.
PPS - If you would like to become one of our
sponsors, please email nealda.yusof@semoegy.com for more details and/or a
sponsorship pack.
Join Us – Singapore Medical Technology
Entrepreneurs: http://www.meetup.com/Singapore-Medical-Technology-Entrepreneurs/
See
you there!!
Sponsors: