tag:peatix.com,2011:1 2021-11-15T11:58:16+08:00 Peatix MaGIC tag:peatix.com,2015:event-107854 2015-08-19T10:00:00MYT 2015-08-19T10:00:00MYT

A crash course on startup marketing and analytics. This course is an introduction to collecting and acting on data for your web properties and marketing campaigns. We’ll mainly be using Google Analytics, but we'll also touch on other things like Optimizely, CrazyEgg, Mailchimp, and so on. We'll also learn how to use the above skills to create user experiences and growth channels that don’t suck. We WILL make things during this course. This includes but is not limited to landing pages, drip campaigns, and onboarding processes.The TLDR is that we'll be trying to take your Analytics account from this:To this:Before This ClassMake sure your web property is properly tagged with (at least) Google Analytics tracking code. If you haven't already, try to do this as soon as possible so we have data to work with during the course. This is a very simple process:Create a free Google Analytics account.Include the tracking code on every page you want to track, right before the closing tag.Ensure your tags are working correctly with either the Google Tag Assistant or Google Analytics Debugger chrome plugins.Profit.More info here: https://support.google.com/analytics/answer/1008080?hl=enUsing Tag Manager is also okay.Key TakeawaysHow to use and understand popular analytics toolsHow to build strong customer acquisition and retention funnelsHow to design and launch new marketing campaigns in just hoursCourse OutlineDay 1 - Growth Models & FoundationSetting goals that align with your business objectivesTagging and tracking events on your siteSegmenting customers by acquisition, behavior, and outcomeDay 2 - Content CreationUsing design to achieve your goals (even if you’re not a designer)Creating content that gets you your most high-value customersSetting up AB tests to run on your contentDay 3 - Top of Funnel TrafficHow to think about different types of traffic - organic, social, paid, and so onCreating, measuring and optimizing multiple campaignsBasics of marketing automationDay 4 - RetentionUsing remarketing, onboarding hooks, and email to keep customers engagedHow to actually measure churnApplying your campaigns to cohorts for maximum impact About the SpeakerIan ChanIan Chan has been working with sales productivity company Base since it was just a little Series A startup, and is also the Growth-Hacker-in-Residence at MaGIC. When he grows up, he wants to be Tony Stark. He doesn’t have a math or engineering background, and to learn how to do what he does, you won’t need one either.

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