MaGIC Academy: Startup Marketing & Analytics

This workshop consists of 4 sessions which will be on Session 1(19 August 10am-2pm), Session 2 (26 August 10am-2pm), Session 3 (2 September 10am-2pm), Session 4 (23 September 10am-2pm)

A crash course on startup marketing and analytics. This course is an introduction to collecting and acting on data for your web properties and marketing campaigns. We’ll mainly be using Google Analytics, but we'll also touch on other things like Optimizely, CrazyEgg, Mailchimp, and so on. We'll also learn how to use the above skills to create user experiences and growth channels that don’t suck.

We WILL make things during this course. This includes but is not limited to landing pages, drip campaigns, and onboarding processes.

The TLDR is that we'll be trying to take your Analytics account from this:

To this:

Before This Class

Make sure your web property is properly tagged with (at least) Google Analytics tracking code. If you haven't already, try to do this as soon as possible so we have data to work with during the course. This is a very simple process:

  1. Create a free Google Analytics account.
  2. Include the tracking code on every page you want to track, right before the closing tag.
  3. Ensure your tags are working correctly with either the Google Tag Assistant or Google Analytics Debugger chrome plugins.
  4. Profit.
Using Tag Manager is also okay.

Key Takeaways

  • How to use and understand popular analytics tools

  • How to build strong customer acquisition and retention funnels

  • How to design and launch new marketing campaigns in just hours

Course Outline

Day 1 - Growth Models & Foundation
  • Setting goals that align with your business objectives
  • Tagging and tracking events on your site
  • Segmenting customers by acquisition, behavior, and outcome
Day 2 - Content Creation
  • Using design to achieve your goals (even if you’re not a designer)
  • Creating content that gets you your most high-value customers
  • Setting up AB tests to run on your content
Day 3 - Top of Funnel Traffic
  • How to think about different types of traffic - organic, social, paid, and so on
  • Creating, measuring and optimizing multiple campaigns
  • Basics of marketing automation
Day 4 - Retention
  • Using remarketing, onboarding hooks, and email to keep customers engaged
  • How to actually measure churn
  • Applying your campaigns to cohorts for maximum impact

About the Speaker

Ian Chan

Ian Chan has been working with sales productivity company Base since it was just a little Series A startup, and is also the Growth-Hacker-in-Residence at MaGIC. When he grows up, he wants to be Tony Stark. He doesn’t have a math or engineering background, and to learn how to do what he does, you won’t need one either.

  • The event description was updated. Diff#109374 2015-08-11 08:36:58
More updates
Aug 19 - Sep 23, 2015
[ Wed ] - [ Wed ]
10:00 AM - 2:00 PM MYT
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MaGIC Cyberjaya
Tickets for 4 sessions SOLD OUT RM120.00
Limited SOLD OUT RM100.00
Venue Address
Block 3730, Persiaran APEC, 63000, Cyberjaya Malaysia
Malaysian Global Innovation & Creativity Centre

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