Startup PR 101: How To Get Media Coverage For Your Startup


What is this event about?

This event is all about PR for startups. Getting media coverage for your startup is one of the best ways to get yourself out there and acquire new customers. But how to reach out to journalists and influencers and get exactly the media coverage you need, remains a mystery to many founders.

It is true that getting press coverage is not always easy, but there are guidelines, tricks and tactics that you can follow. That's why, during the event, we will be focusing on tactics and strategies to get media coverage for your startup in Singapore.

We want to tackle the challenge getting media coverage for your startup on our next Growth Hacking Singapore event!


What is Growth Hacking?

Growth hacking can be defined as an unconventional, low cost and data-driven approach to marketing, user acquisition and sales funnels and has been the key to success for some of the world’s most successful startups (AirBnB, Dropbox, Spotify, etc.). We want to spread the word about growth hacking in Singapore and across South East Asia and get together each month to learn from leading growth hackers, discuss growth hacking best practices, tactics, ideas and help each other in growing our startups.

Who will be speaking?

We have invited Peter Justin Yu, who does the PR & Marketing Communications for Bebop Asia. Public relations consultant/entrepreneur and chief agent for countless guerrilla marketing stunts of in-your-face PR around the Asia Pacific. From mega concerts to flashmobs to motorcade displays - many SMEs and MNCs have maximised their brand recall and brand awareness from these experiential activations.

Tech Publicist of up and coming startups including Temploy, Kluje, SOML, Folr, Sugar Ventures and more. Specialising in creating meaningful and long-lasting conversations about game changing startups that go after grand ideas.

In short, why should I attend?

  1. Get inspired by our rockstar speaker and his experience with growing startups into success stories
  2. Network and exchange experiences with passionate, likeminded entrepreneurs
  3. Implement what you have learned about PR growth hacks in our hands-on workshop

Who should attend?

Entrepreneurs, founders, marketers, developers and anyone else trying to grow their business


Early Bird Ticket: 5 $

Regular Ticket: 10 $

Ticket fees will be used to provide food and beverages so come hungry, there will be plenty for everyone.


7.00pm – 7.30pm Networking and refreshments

7.30pm – 8.15pm Guest Speaker: Peter Justin Yu - Startup PR 101: How To Get Media Coverage For Your Startup

8.15pm – 9.30pm Workshop: Develop PR experiments for your own startup/startup idea with the help of experienced growth hackers

Tue Jul 28, 2015
7:00 PM - 10:00 PM SGT
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Silicon Straits
Early Bird SOLD OUT $5.00
Regular Admission SOLD OUT $10.00
Venue Address
71 Ayer Rajah Crescent #06-11/12, 139951 Singapore
Growth Hacking Asia Events & Workshops!