Newly emerging technologies continue to act as a force multiplier in digital business and disruptive technologies like augmented and virtual reality are poised to make a major impact in the functional areas of marketing, customer support and gaming among others. Understanding their basics & applicabilities thus assumes importance in the world of e-commerce.
It is equally important to understand the growing importance of data-driven decision making in the world of digital business and comprehending how best to leverage social media and interpret social media analytics to fine-tune strategies and undertake course corrections, if needed, often holds the key to eventual success.
It is designed to equip participants with a good understanding of the key concepts of Digital Business, Social Media strategies and SM Analytics as well as disruptive technologies like Augmented & Virtual Reality and their applicabilities in digital business and e-commerce.
Gaining a good understanding of the fundamentals of digital business and e-commerce, their applicabilities and their points of difference with conventional business concepts.
Understanding how best to deploy social media strategies and leverage social media analytics for achievement of organizational and departmental goals.
Understanding the basics of disruptive technologies like Augmented & Virtual Reality and their applicabilities in the domain of digital business and e-commerce.
Course fee: $1450. Approved for SkillsFuture Credit (For Singapore Citizens only)