"No matter how good a company’s marketing strategy was, it can often become unravelled by the organisation’s culture".
Our research on customer culture and our assessment and benchmarking tools make us unique, and we bring our expertise and experience to focus on helping business leaders, drive a more market responsive, agile and customer-centric culture – how to build it, how to measure it and how to keep it sustainable.
Many companies focus on their internal culture based upon their vision, values and beliefs but not in a way that relates how that impacts customers and manage disruptions in the broader market.
Market Culture has developed a benchmarking and implementation framework developed from research on what capabilities differentiate, the most customer-centric organisations like Amazon, Apple, Ikea, Starbucks and Virgin from others.
Our research-based approach was designed to ensure that clients could feel confident that by taking action on the insights gained they would be following a proven roadmap to a healthier, high performing organisation culture.