Augustus started in the digital space in 2004 when he became editor and community lead for a website with some 750k monthly uniques. Since then, he has gone on to represent such media properties as Supermodelme, a multi-platform fashion reality programme that airs in over 27 countries, and HungryGoWhere, Singapore's no. 1 food portal. Upon graduation, Augustus and his friend started Fashionspace, Asia's first fashion affiliate programme. There, he brought on board over 40 fashion and beauty brands. As part of the launch effort, he developed 20 By Two - Fashion Beyond Borders, the first cross-cultural fashion and technology showcase of its kind. The event hosted 28 brands and 12k shoppers over four days in two countries. Now, at Social@Ogilvy, Augustus has advised on social media and community engagement efforts for such clients as the Ministry of Culture, Community and Youth (for the Singapore 50 campaign), Toblerone (which achieved sales record in Hong Kong and Singapore as a result), and the Health Promotion Board (for the iQuit programme, which won an EFFIES in 2014). He also leads influencer strategy and deployment for the unit. Augustus graduated from the National University of Singapore in Communications & New Media.