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MaGIC Academy: Global SEO Keyword Research & Using Data for Decisions

Description
About the Speaker


Eli Schwartz
Director of Marketing, APAC for SurveyMonkey

Eli Schwartz is the Director of Marketing, APAC for SurveyMonkey, the world's largest online survey platform . He oversees SurveyMonkey's marketing efforts in the Asia Pacific region. In addition, he leads the company’s global SEO efforts and strategies across 17 languages. SurveyMonkey serves over 25 million customers worldwide, including 99% of the Fortune 500, and collects over 3 million online survey responses daily.


Key Takeaways

No one will ever use your product if they cannot find your website, and performing successfully on Google is the easiest way to be discovered. In the first portion of this workshop, you will learn much about global SEO keyword research& content marketing.
In order for a startup to successfully disrupt entrenched leaders, understanding your customer and research data is key. Data is crucial for any business and optimising them is crucial.
  • Why English SEO isn’t all that matters
  • How to do international SEO effectively
  • How to do international keywords research
  • How to do international content marketing
  • Why decisions should be made using actual data and not assumptions
  • Best practices for conducting research
  • Tools to use to gather research data
  • How to analyse your data

Agenda
  • 6.30 -7.25 pm : Talk
  • 7.25 - 7.45 pm : Break
  • 7.45 - 8.30 pm : Talk continues


Event Timeline
Updates
  • The event description was updated. Diff 2015-06-09 09:41:35
More updates
Tue Jun 16, 2015
6:30 PM - 8:30 PM MYT
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Venue
Tickets
MaGIC Ticket
Venue Address
MaGIC, Block 3730 Persiaran APEC, 63000 Cyberjaya. Malaysia
Organizer
Malaysian Global Innovation & Creativity Centre
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