About the Speaker:

Event Details:

NOTE : RM150 for total of 6 sessions

Overview:

Online retail sector in Malaysia is growing fast, do you want to get involved and start your own ecommerce business? This workshop will help you to Understanding The What, Why & How of Malaysia E-commerce and also a strong understanding of the different facets that are required in developing an E-commerce business

Course Details:

Session 1 :

• Understand the basics of Search Engine Marketing (SEM) and Google AdWords
• The Google Network components and how they are different from one another
• Basic structure the AdWords account, campaigns and ad groups to position yourself for success
• Understand how the auction works
• Find out the importance of Quality Score in an auction and what can influence it
• How an advertisement position is determined

Session 2 :

• Learn the various bidding options available in AdWords
• Discover how advertisement copies are written to entice the audience
• Learn how to research for keywords using the Keyword Planner
• Find out how the different keyword match types work
• Discover the various targeting methods when setting up campaigns
• Learn how to specifically target your ads to specific locations and how to exclude locations

Session 3 :

• Find out how Google determine where a user is located
• Understand the various metrics found in the reports and how to interpret them
• Discover the different ad formats that are available in AdWords
• Learn how budgets can have an effect in your campaigns
• Discover how to produce reports in AdWords and customizing them
• Learn how to discover negative keywords and new keywords for campaigns

Session 4 :

• Understand the importance of performance tracking and how to track conversions
• Find out how to manage multiple AdWords accounts with the My Client Center
• Understand reporting for different objectives
• Discover how key metrics are calculated and how to interpret them
• Understand the difference between the terms “metrics” and “dimensions”
• Learn how to set up basic filters

Session 5 :

• Discover how to set up goals and e-commerce
• Learn how to collect campaign data
• Discover how to use the URL builder to create manual tags
• Learn to be familiar with the standard report layout
• Learn how to use Audience reports for new audience targeting opportunities

Session 6 :

• Discover how Acquisition reports can be used for campaign optimization
• Learn basic campaign optimization opportunities that can be found in the AdWords reports
• Understand the Behaviour reports
• Learn how to create custom reports and dashboards
• Understand the difference between the Goals reports and Multi-Channel Funnels reports

Agenda:

• 1:00pm : Lunch & Registration
• 2:00pm : Workshop Starts
• 4:00pm : Session ends