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Basic Facebook Marketing for Small Businesses

Description

This small-group workshop will introduce business owners to best practices of Facebook marketing from determining your social media goals to content planning and creation to measuring success.

Objectives

  • Understanding how social media marketing differs from tradition media

marketing

  • Understanding key steps in creating your own social media strategy

  • Content planning - creating a content calendar to plan and align content to objectives

  • Learn where to find inexpensive, yet useful content and images

  • Using content calendar to build your Facebook page

  • Tips on contests and Facebook advertising

  • Introduction to third-party applications

  • Introduction into Facebook analytics and measurement


Prerequisites

  • Participants must bring their own laptops that have the ability to connect to a wireless connection. In addition, the participant must have the:

  • Basic mouse, trackpad, or keyboarding skills and familiarity with at least one Internet browser (Safari, Internet Explorer, etc)

Event Timeline
Tue May 27, 2014
6:00 PM - 9:30 PM SGT
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Venue
Sabine's Baskets
Tickets
Standard $100.00
Venue Address
80 Chay Yan Street, #01-10 Singapore
Directions
5 min walk from Tiong Bahru Market
Organizer
Diana Mahmoud
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