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Digital summit

Description
- keynote address by external speaker (recommendations are welcome)
- digital vision ("what does it mean to be the most digital brand by 2015?")
. communication: media, content, retention, social
. commerce: merchandizing/product content, persuasion
. new products and services, innovation
- specific projects (we should probably reduce this number to no more than 3 or 4)
. My ASICS activation, operation, 2013 plans
. event support: support your marathoner, races directory, FOOT ID, My ASICS
. e-commerce launch: review winning vendor(s) proposals
. Bazaarvoice / consumer voice activation
. CRM / consumer lifecycle management
. digital brand value management
. tracking and analytics
- markets update
. Americas
. Europe
. Japan
. Asia
. Australia
- process synthesis: governance / staffing / resource allocation / optimization
- deliverable: draft GMM presentation ==> digital marketing plan (vision, marketing plan elements, projects, phasing)
Event Timeline
Updates
  • We'll probably hold the event from Tuesday and not Monday as originally planned. 2012-03-20 10:59:54
May 29 - May 31, 2012
[ Tue ] - [ Thu ]
9:00 AM - 6:00 PM JST
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Venue
ASICS HQ
Tickets
Regional digital marketing head
HQ digital marketing team
Venue Address
7-1-1 minatojima nakamachi, chuo-ku, kobe 650-8555 Japan
Organizer
Raphael Mazoyer
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