CRIB Equip Presents: PR Workshop Series

Date: August 23rd, 11:30 AM - 2:00 PM
Venue: Collision 8 - Innovation Lab
High Street Centre Road
#08-08, 1 North Bridge Road, 179094

As a continuation of CRIB Back to Basics PR 101 workshop hosted by tech and start-up PR veteran Susie Hughes, we will be hosting the second edition to the series, PR Session 2. This session will include hands-on activities about brand storytelling - how to understand and identify what stories you have to tell.

Topics covered:
Intro to the comms landscape
What makes a good story and how to find it
Activity section - Seeking out stories
Where to look
What to ask and how
Engaging your audience across channels
How to measure your PR level
A few success factors to consider

PROGRAMME FOR THE EVENING:
11:30 AM: Networking, light lunch
12:00 PM: PR 2 session begins
1:00 PM: Session ends, networking begins
1:30 PM: End of event

About Allison Partners:
Allison+Partners is new kind of global communications agency. With 27 offices and more than 300 employees worldwide, we’re large enough to handle complex assignments, yet small enough to be nimble in our approach. With one global P+L, we are able to put the best people on our clients’ business, regardless of location. At the core of everything we do is the belief that it is truly about the work,” – the work we do for our clients to move the needle for their businesses and the opportunities we create for our team members to work in a truly collaborative and creative environment. Allison+Partners was named Holmes Report’s 2017 "Digital Agency of the Year," 2016 “Asia Pacific Corporate Consultancy of the Year” and 2015 “Most Innovative Agency of the Year,” as well as PRWeek’s 2015 “Midsize Agency of the Year.”

About Susie Hughes:
Susie is a vice president with Allison+Partners, a global marketing communications agency that has managed successful communications programs around the world for the likes of Dropbox, Viber, Airbnb, Carousell and many more.