Brand Identity: Tools for Crafting Who You Are
Building a successful brand requires being able to answer many important questions: what is your product, who are your competitors, and much more. Brand identity often falls last in this process, yet it is one of the most fundamental aspects of your business.
Brand identity goes far beyond your name and logo—your brand identity informs everything you do. Your brand identity is what your consumer sees, touches, hears, and feels. In this talk, STUDIOOSS co-founders will be drawing on their fifteen years of experience in design and branding in New York City to show you concrete tools of the trade for answering the question: Who are you?
With these tools, you will be better equipped to develop and craft a meaningful, robust, and cohesive brand identity which is core to your company’s success.
STUDIOOSS is a boutique multidisciplinary studio with a commitment to fine craft. We are a collective of highly skilled artists and designers offering our clients a range of design services and limited edition products that we create using paper, textiles, and other materials. From conception through production, we practice decorative discipline and ethical design in everything STUDIOOSS.
Co-founders Emmanuela Albert and Jessica Blaustein each moved to Singapore in 2015 from New York City where they lived and breathed design in different worlds. When they met in Singapore, it was love at first sight, and they joined forces to create STUDIOOSS as a platform for collaboration with each other and with other artists and designers.
Emmanuela is an independent graphic designer with over fifteen years experience working in the luxury beauty and fashion industries. Her expertise is brand development, product and package design, and advertising. Emmanuela was most recently Creative Brand Director for the luxury lifestyle brand AERIN, and she has also designed for the brands NARS cosmetics, Marc Jacobs, Sarah Jessica Parker, Tom Ford, Jill Sander, and Michael Kors. Emmanuela previously held positions at Estée Lauder, COTY, and Baron & Baron Inc. Jessica is an artist and educator who operates B-PLOT, an experimental textile studio. With extensive backgrounds across design and the humanities, she has taught visual culture, urban studies, design history, and media studies at The New School, The University of Pennsylvania, and Duke University. Outside of academia, she has created a wide range of public programs and events for architecture and design organisations in New York City.