CRIB x Back to Basics : Market Validation and Market Research
Have you ever wondered how some companies have a great go to market strategy and seem to have exponential growth upon launch? How does one go about quantifying and qualifying the potential reach and market size for your product? These are some of the questions we will delve into with Dr Sandy Choong.
Why Ideas Fail?
What's the difference between Market Research and Market Validation?
Why, What, Where & How to Measure?
Willingness to Buy?
About Dr Sandy Chong
Dr Sandy Chong is the founder of Verity Consulting, an award-winning consultancy specialising in international growth and strategic communication with offices in Singapore, Australia and Switzerland.
A Harvard Alumnus, Dr Chong is the winner of the 2015 Singapore Management Consultant of the Year Award, and the Western Australia 2016 Multicultural Recognition Awards for Outstanding Individual Achievement, and Outstanding Volunteer Award.
Graduated with a PhD in 2003, Dr Chong is an accomplished researcher in E-Commerce and International Marketing; leading multinational and cross-disciplinary projects in US, Europe and Asia Pacific, and has spoken at organisations such as Yahoo!, Sun Microsystems, American Express and Apple.
A strong advocate for economic empowerment for youth and women, Dr Chong has mentored young women and founders of Asian, African, European and Australian backgrounds on entrepreneurship and leadership. Her passion in connecting businesses with philanthropic activities has seen her serving on the UN Women fundraising committee for three years and in 2016, she became the first Asian woman to be the elected as the Vice-President of the United Nations Association of Australia."
Her most recent projects include joint venture partnership management for European and Singaporean firms, helping clients to gain visibility from international investors, attracting funds for expansions, and prepping firms for IPO
Special thanks to: the Co http://www.jointhe.co/
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