Digital Marketing Strategy and Consumer Behavior on Social Media
A digital marketing strategy is a plan that encompasses a range of channels to increase sales, awareness, growth and engagement for a product, service or brand. It should be timely, reasonable and measurable.
The digital era has and will continue to change social trends, which in turn directly affects consumer behaviour and demands. The change in consumer behaviour can be hard to understand or even recognise, but brands today need to realise that it is happening and they need to change and adapt their customer service accordingly.
What People Will Learn:
- Digital Trends on Digital Marketing in 2017
- What is Digital Channel Strategy
- How to get traffic by using Content Marketing
- Consumer Behavior on Social Media
About the speaker
Zeynep Gabralı is an award-winning consultant in Digital Marketing and Business Development for global corporations and startups. She has internationally experiences involved working with European, American and Turkish communities leading as the Head of Social Media team, to produce marketing and social media strategies for digital campaigns.
Zeynep has over 10 years’ client Digital Marketing experience in helping corporations such as; Pepsico, Starbucks, Audi, Neutrogena, Domino's Pizza, Pfizer, Johnson & Johnson, Ford, Volkswagen, P&G and H&M. She was a part time lecturer at Bahçesehir University in Turkey. Now she is a digital nomad and she is travelling around SE Asia.