The global village of today is home to millennials who practically live, breathe and play connected. As digital natives, almost every youth is connected to at least 1 social media platform at any given time.

Leveraging on their personal publishing spaces such as Instagram and Facebook, our programme is created for youths to consciously engage and promote social awareness as active citizens.

When done right, it can grow into a powerful peer-to-peer influencing opportunity rooted in empathy and giving.

Programme Details

The 6-hour workshop covers the following:

- Introduction to Social Media and Digital Marketing

- Using social media efficiently to make an impact

- Influencer marketing - Becoming an influencer

- Consultation (Ideation, Proof of Concept, Execution)

- Best Case Practices

At the end of the programme, students will form teams and will work on an actual brief given by a NGO or Social Enterprise.

Participants have 1 week to work on their proposals and share with their respective clients (NGOs, SEs or Charities).