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Measuring the Effectiveness of Media Relations

Description
AGENDA
Measuring the effectiveness of media relations

MAIN TAKEAWAY
PR is the 'free' way to get coverage for your business to scale rapidly. Here is how you can do so:
• Setting clear measurement criteria for each campaign
• Identifying key metrics & tools for measuring traditional and digital media
• Mining useful data to tell persuasive stories and bolster your organization’s credibility
• Interpreting data to identify certain issues and trends that can affect your company
• An integrated approach to traditional and digital media measurement
• Using statistics to craft attention-grabbing headlines
• Evaluating collated data and results to improve future media programs and strategy
• Case studies on how to assess the effectiveness of their media relations efforts

ABOUT THE SPEAKER
Peter is the Head of Marketing at Campfire Collaborative Spaces. He is the founder of Bebop Asia, an agency known for countless guerrilla marketing campaigns around APAC. He has been the Head of Public Relations at various successful startups like Dropsuite (reverse IPO) and Folr (multi-million dollar acquisition). He specializes in creating meaningful and long-lasting conversations about game-changing businesses that go after grand ideas.

ABOUT CAMPFIRE

Campfire Collaborative Space started in 2016. With a set goal of helping people in Hong Kong to achieve their passions through hard work and perseverance. We understand that finding office spaces in Hong Kong can be tough and a time-consuming process. At Campfire we provide a reliable and flexible Coworking Space that encourages collaboration. Campfire currently has two locations one in Kennedy Town and Wong Chuk Hang. Providing Services from Tech to Design.

DIRECTIONS
Campfire Collaborative Space
4/F Cheung Hing Industrial Building
12P Smithfield Road, Kennedy Town
MTR Kennedy Town Exit A
(U-turn on Smithfield, first building entrance on the left)
Mon Jun 26, 2017
7:00 PM - 8:30 PM HKT
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Venue
Campfire Collaborative Space, KT
Tickets
Free Ticket FULL
Venue Address
4/F Cheung Hing Industrial Building, 12P Smithfield Road, Kennedy Town Hong Kong
Directions
2 min walk from MTR
Organizer
Startup Events @Campfire
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