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Gaining Unfair Competitive Advantage

Description

Ideal attendees: Current/Future Startup Founders, Fresh Grads, Internship Seekers

This workshop is designed to provide attendees a basic understanding of business elements, with stronger emphasis on the art of gaining unfair competitive advantage. Attendees will be trained to develop a strategic mindset, and also be capable of uniquely positioning themselves or their product/service.

Competitive Advantage: a condition that places a company in a superior business position.

Knowledge topics:

  • SWOT Analysis
  • Pareto Principle
  • Porter's 5 Forces
  • Marketing Mix 4P and 4C

Learning outcomes:

  • Understand your current competitive position
  • Surpass your competitors
  • Amplify your strengths
  • Mitigate your threats and weaknesses
  • Identify your opportunities
  • Prepare for Entrepreneurship​ Foundation Program

Conducted by: Patrick Tan, University of Cambridge Alumnus


Contact:

insights@cambrianleap.com

Workshop Consultant:

MikeThomas: Mike.thomas@cambrianleap.com


Sat May 13, 2017
9:00 AM - 12:00 PM MYT
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Venue
MaGIC - Malaysian Global Innovation and Creativity Centre I Block 3730 Persiaran Apec Cyberjaya, Selangor 63000
Tickets
Standard FULL
Venue Address
MaGIC - Malaysian Global Innovation and Creativity Centre I Block 3730 Persiaran Apec Cyberjaya, Selangor 63000 Malaysia
Organizer
Cambrian Leap
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